bcp mission statement here - campaign portal · 2020-01-27 · bcp pr, comms & media ... •use...
TRANSCRIPT
![Page 1: BCP Mission statement here - Campaign Portal · 2020-01-27 · BCP PR, Comms & Media ... •Use your social media channels How you can maximise your partnership. The more information](https://reader033.vdocuments.site/reader033/viewer/2022042912/5f47c68695937267cb0190f0/html5/thumbnails/1.jpg)
BCP Mission statement here
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BCP Mission statement here
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• Growth in domestic tourism to increased by 2.5% in 2019.
• Growth in staycations by 2.7% predicted during 2020 – 24.
• Capitalise on the demand for micro-breaks (1 night) /short stays (1-3 nights) to
achieve seasonal spread. Interest in micro-breaks is particularly high among
those aged 16 -34 and families with children aged 18 and under.
Market Trends
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• Brits are looking to discover more places within the UK, outside of London.
• High interest in specific theme breaks – culture, food and wellness.
• Sustainable/going green - limiting one’s carbon footprint is driver for taking
more holidays in the UK.
• Opportunities to grow pet-friendly holidays.
Market Trends
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• Promote geographical area as a consistent brand – Coast with the Most and
individual brands of Bournemouth, Christchurch and Poole.
• To increase economic benefits of tourism in the area and provide enhanced
visitor experiences.
Objectives
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Amplify destination brands
Align marketing channels
Engage, delight and build advocacy
Support innovative visitor experiences
Strategy
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• Connected Families
• Buzz Seekers
• Empty Nesters
• Day Visitors
• Culture Buffs
Target Audiences
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• Tourism content strategy
• Promotional materials
• Brand management
• PR and Media Relations
• Tourist Information/visitor services
• Festival marketing and management
• Seafront marketing
• BCP Tourism Partnership
• Industry Liaison
• Coach and group travel
Marketing and PR Action Plan
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KPIs
• Monthly reports
• Digital and Social Media Channels
- Visitor traffic/reach
- Social reach/engagement
- Website referrals
• PR and Media Relations
- media outreach/share of voice
- media coverage/reach/value
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Collaborations
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• Partnership Scheme – 1st February 2020 – 31st
January 2021
• Prices from £299 + VAT
• Single, Joint and Diamond Packages
• Additional advertising opportunities
• Income reinvested in promoting the destination and
generating business
Partnership
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BCP PR, Comms & Media…the team
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• Influence
• Pitch
• Create engaging editorial
• Build relationships
• Secure press trips
What we do for partners
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Our strategy
Our themes
What’s next…?
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• Think about how you can support our 2020 themes
• What’s new with you?
• Can you offer complimentary or discounted press trip
accommodation, attraction tickets or experiences?
• Do you have any fast facts, blog or newsletter content we
could use?
• Use your social media channels
How you can maximise your partnership
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The more information we have, the more we can pitch to journalists,
respond to media requests and reinforce the Coast with the Most!
Give us a call 01202 451750
Send an email [email protected]
…even better, lets have a coffee and a chat!
See how we can work together…