bbwp professional - post implementation services · seo monitoring what is it? •monitoring seo...

BBWP Professional: Post Implementation Services OptionsBLACKBAUD WEBSITE PACKAGE

Pick Two Options

Post Implementation Service Options• Additional Facebook Lead Generation Campaign*

• Email Communication Assessment

• Custom Light Box Design

• Infographic Design

• Additional Content Optimization

• SEO Monitoring

https://www.blackbaud.com/training-support/support/howto/blackbaud-website-package/assumptions#post-implementation-services

*One Facebook campaign is already included in Blackbaud Website Package: Professional.

Additional Facebook CampaignWhat is it?

• Advise, design and execute one Facebook ad campaign for email acquisition.

What is the goal?• Build housefile

Deliverable• Campaign strategy

• Facebook ad design

• Copywriting

• Ad set up & guidance

• Facebook tracking pixel implementation

One Facebook campaign is already included in Blackbaud Website Package: Professional.

https://www.blackbaud.com/training-support/support/howto/blackbaud-website-package/assumptions#post-implementation-services

Email Communication Assessment What is it?

• Review appeal campaign, newsletter, or constituent outreach and provide findings & recommendations document

What is the goal?• Increase email engagement and conversions

Deliverable• Email review

• Recommendations centering around messaging & content, layout & design and, influence & engagement

Does not include newsletter design or configuration of third party mail sending software

https://www.blackbaud.com/training-support/support/howto/blackbaud-website-package/assumptions#post-implementation-services

Custom Light Box DesignWhat is it?

• Custom designed lightbox for your website, ready for deployment at a later time

What is the goal?• Increase constituent engagement by using

predefined lightbox with targeted calls to action.

Deliverable• Image based lightbox design for

events such as:• General donation

• Email address

• EOY campaign

• Giving Tuesday

• Membership

https://www.blackbaud.com/training-support/support/howto/blackbaud-website-package/assumptions#post-implementation-services

Infographic DesignWhat is it?

• A visual image used to represent impact data for use on your website

What is the Goal?• Communicate information about

your organization to show you the impact being made

Deliverable• 1:1 consultation with a designer

• 1 round of revisions

• Up to 4 infographics for website use

https://www.blackbaud.com/training-support/support/howto/blackbaud-website-package/assumptions#post-implementation-services

Additional Content OptimizationWhat is it?

• You have created content that supports your mission and resonates with your audiences. However, you need help making it more compelling with a clear call to action for your users.

What is the Goal?• Our Content Optimization package will include hours with a

copy editor to help optimize pages of content for more engagement and conversions. (Number of pages is determined by the content and complexity.)

Deliverable• A Blackbaud designer/editor will take existing content and

optimize the code to promote calls to action and increase conversions

https://www.blackbaud.com/training-support/support/howto/blackbaud-website-package/assumptions#post-implementation-services

Restrictions apply: https://www.blackbaud.com/training-support/support/howto/blackbaud-website-package/assumptions#migration

SEO MonitoringWhat is it?

• Monitoring SEO Performance following the new site launch

What is the Goal?• To make sure the Website site is maintaining expected performance

Deliverable• Updated SEO strategy report that includes:

• Technical, Backlink, Social and On-page audits

• Recommendations on how to improve SEO

https://www.blackbaud.com/training-support/support/howto/blackbaud-website-package/assumptions#post-implementation-services

Note: SEO Audit (included in Blackbaud Website Package: Professional) must be completed before SEO Monitoring can begin.Client to implement recommendationsSEO Monitoring is a six (6) month engagement

Want More Than Just Two?We can add these on top of your Blackbaud Website Package Subscription

• Time and Materials Contract

• 18hr increments

Post Implementation Service Options:− Additional Facebook Lead Generation Campaigns− Email Communication Assessment− Custom Light Box Design− Infographic Design− Additional Content Optimization− SEO Monitoring

https://www.blackbaud.com/training-support/support/howto/blackbaud-website-package/assumptions#post-implementation-services

Note: SEO Audit (included in Blackbaud Website Package: Professional) must be completed before SEO Monitoring can begin.SEO Monitoring is a six (6) month engagement

Thank You!