battling bureaucracy
Post on 01-Nov-2014
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Battling Bureaucracy Paul Boag
who am I?
who am I?
who am I?
and you?designerdeveloperproject managerotherdepartment? (marketing/IT)
workshop?Discussion basedQuestions & interactionEvery situation is uniqueWe will share our experiences
battlingbureaucracy
Departmental feudsUninformed decisionsCommittee mentalityAn internal perspectiveScope creepProblem peopleSlow progress...
battlingbureaucracy
Getting signoffScope creep and slippagePolitics and problem peoplePerception and reputation
gettingsignoff
Techniques for signoff?Who makes decisions?Process drivenUser focusedDealing with feedbackThe homepage battle
Who makes decisions?Avoid a committeeAvoid on the fly compromiseBut do collaborateUse stakeholder interviewsReporting backThe need for authority
Process drivenExplain the process upfrontRequirement gatheringLOTS of input during processShow, don’t sayPresent backed with evidence
e.g. the design process
User focusedAvoid personal opinionWhat would users think?Use personasDesign testing
Dealing with feedbackProblems not solutionsAlways ask whyIndividual feedbackAlways include user feedbackReport back
The homepage battleThe changing roleAvoid rushing inCommunicate simplicity
and slippagescope creep
Your techniques?Have a project structureSet expectationsDefine participants roleInternal charging
Project structureStatement of workMilestones (you and client)Client signoff
Set expectationsHow the process worksWhat they will see whenHow decisions are made
Their roleWhat you expect from themFocus on objectivesFocus on usersProvide contentIdentify problems not solutions
Internal chargingPrevents scope creepIncreases perceived valueBeyond your control?Track effortEquate effort to costReport to management
problem peoplepolitics
How do you cope?Accept itKeep talkingAvoid confrontationEmpathise
Accept itPolitics exists everywhereYou cannot ‘rise above it’You cannot control othersBe patientFind supporters(internal and external)
Keep talkingAvoid departmental dividesUse stakeholder meetingsde-brief from projectsEstablish regular meetings
Avoid confrontationNever say noExplain consequencesPraise positive commentsDon’t become defensiveAllow others to defend you
EmpathiseKnow peoples painIdentify key influencersShow not tell
how you areperceived
How do you gain respectBe confidentBe the expertCommunicate successes
Be confidentbut don’t be arrogantrespect others skillsbe enthusiasticbe positive
Be the expertbe willing to challengequote expertsadmit your limitswork with experts
communicate successeslaunch eventsnewslettersfeedback to managementde-brief with stakeholdersoffering trainingworkshops
conclusionsGetting signoffThe decision structureProcess drivenUser focusedDealing with feedbackThe homepage battle
Scope creep and slippageHave a project structureSet expectationsDefine participants roleInternal charging
Politics and problem peopleAccept itKeep talkingAvoid confrontationEmpathise
How you are perceivedBe confidentBe the expertCommunicate successes
final questionsthese slides: headscape.co.uk/iwmw/
website owners manual: boagworld.com/websiteownersmanual
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