barrons magazine - zappos - downtown project 2.5.14

ZAPPOS.COM

DELIVERING HAPPINESS

DOWNTOWN PROJECT

A BIT ABOUT ME (TONY)1994-1995: Pizza business in college

1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million

1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.

1999-Today: Zappos.com, Inc.

2009: Amazon acquires Zappos for $1.2 billion

2010: NYT bestseller Delivering Happiness published

The Power of WOW

‘01 ‘02 ‘06‘03 ‘04 ‘05 ‘07‘00 ‘08

$1,000

CLOTHING, CUSTOMER SERVICE, CULTURE

CULTURE

CUSTOMER EXPERIENCE

CLOTHING

CUSTOMERSERVICE

CULTURE

CLOTHING, CUSTOMER SERVICE, CULTURE

CULTURE

CUSTOMER EXPERIENCE

CLOTHING

DELIVERING HAPPINESSCUSTOMERS & EMPLOYEES

“People will forget what you said. People will forget what you did.

But people will never forget how you made them feel.”

-MAYA ANGELOU

Clothing

Customer Service

Company Culture

“a great brand is… ______”

WHAT’S NEXTDELIVERING HAPPINESS

ZAPPOS.COM

http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg

LAS VEGAS CITY HALL

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

LAS VEGAS CITY HALL

http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg

http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg

GOOGLE

http://static.panoramio.com/photos/original/400729.jpg

DOGGY DAY CARE

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

NYU CAMPUS

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg

DOWNTOWN VEGASFREMONT EAST

http://www.lucyvegas.com/sites/default/files/griffin5.jpg

http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg

WHAT’S NEXT?

Clothing

Customer Service

Company Culture

WHAT’S NEXT?

Clothing

Customer Service

Company Culture

Community

DOWNTOWN PROJECT

COLLISIONSCO-LEARNING

CONNECTEDNESS

DOWNTOWN PROJECT

$50M – Small businesses

$50M – Tech Startups

$50M – Education, Arts, Culture

$200M – Real Estate

AcceleratingCollisions, Co-Learning, and

Connectedness

THE BIG BET

AcceleratingCollisions, Co-Learning, and

Connectedness

…will lead to…

Happiness, Luckiness, Innovation, and Productivity

THE BIG BET

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC

We focus on maximizing long-term ROC (Return On Collisions)

ROC & ROL

and institutionalizing ROL

ROC & ROL

and institutionalizing ROL(Return On Luck) – Accelerating Serendipity

DOWNTOWN PROJECT

$50M – Small businesses

$50M – Tech Startups

$50M – Education, Arts, Culture

$200M – Real Estate

$50M SMALL BUSINESS

Criteria

$50M SMALL BUSINESS

CriteriaOwner Operated - Passionate

$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote Collisions

$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote CollisionsExecution Ability

$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote CollisionsExecution AbilitySustainable

$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote CollisionsExecution AbilitySustainableUnique or First or Best at Something

$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote CollisionsExecution AbilitySustainableUnique or First or Best at SomethingStory-worthy

NATALIE

CHECK CASHING

SHIPPING CONTAINERS

CONTAINER PARK

MEDICAL CLINIC

$50M TECH STARTUPS

https://twitter.com/VegasKramer/status/330833896574951424/photo/1

$50M TECH STARTUPS

PROJECT 100

COWORKING

https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40

COWORKING

https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1

LEARNING VILLAGE

https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d12b7387

http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ

GOLD SPIKE (FORMER CASINO)

http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q

GOLD SPIKE (FORMER CASINO)

GOLD SPIKE COWORKING LOUNGE

https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb74dd6fc3edf

https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d226362f7930d9

CITY AS A STARTUP

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

CITY AS A STARTUP

http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg

CITY AS A STARTUP

$50M EDUCATION, ARTS, CULTURE

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

http://mikerossart.net/images/mikeross_enter.jpg

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

LIFE IS BEAUTIFUL

$200M REAL ESTATE

Productivity and innovation per resident increases by 15%

(But not true for companies)

Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation

WHEN CITIES DOUBLE IN SIZE

1. Residential density of 100 residents/acre

2. Street-level activity for residents to collide

3. Culture of openness, collaboration, creativity, and optimism

3 INGREDIENTS FOR SERENDIPITY

Maximize serendipitous interactions

Density in the office

Density in the city

Collisions vs. convenience

HOW TO ACCELERATE LEARNING & INNOVATION

LAS VEGAS CITY HALL

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

DIVERSITY + DENSITY

1. Zappos employees2. Tech Startup Community3. Small Business Community4. Fashion Community5. Art and Music Communities6. Other Passion Communities7. Local Residents

OUR SECRET WEAPON

http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg

LEARNINGS FROM TED, SUMMIT SERIES, SXSW,

BIF…Curated ContentSerendipityLearningConnectionsCommunity

DOWNTOWN VEGAS EVERY DAY

Curated ContentSerendipityLearningConnectionsCommunity

Fremont St. & Las Vegas Blvd.

INSPIRE THEATER

DOWNTOWN VEGAS MONTHLY CADENCE

Week 1 – First Friday Week

Week 1 – First Friday WeekWeek 2 – Tech Week

Week 1 – First Friday WeekWeek 2 – Tech WeekWeek 3 – Fashion Week

Week 1 – First Friday WeekWeek 2 – Tech WeekWeek 3 – Fashion WeekWeek 4 – Catalyst Week

FASHION INCUBATORSTITCH FACTORY

What is the value of a resident that is out and about in the neighborhood?

RETURN ON COLLISIONSROC

3-4 hours/day

3-4 hours/dayx 7 days/week

x 40 weeks/year

x 40 weeks/year= 1000 “collisionable” hours/year

JAKE – FLINT & TINDER

http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-b.jpg

JAKE – FLINT & TINDER

What is the value of a purposeful visitor that contributes to community?

12 hours/day

12 hours/dayx 7 days/week

x 12 weeks/year

x 12 weeks/year= 1000 “collisionable” hours/year

“SUBSCRIBE”

TO DTLV

1. 100 residents per acre

100,000

100,000 “collisionable”

100,000 “collisionable” community

100,000 “collisionable” community hours

100,000 “collisionable” community hours per

100,000 “collisionable” community hours per acre

100,000 “collisionable” community hours per acre per

100,000 “collisionable” community hours per acre per year

2.3 COLLISIONABLE HOURS

PER SQUARE FOOTPER YEAR

Accelerate:1. Collisions2. Co-Learning3. Connectedness

And everything else will fall into place…

(productivity, innovation, growth, happiness)

What will people say about downtown?

THE BIG BET

3 GUIDING PRINCIPLES

ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN

PROJECT

50% OF HUMANS LIVE IN CITIES

https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

75% WILL LIVE IN CITIES IN OUR LIFETIME

https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

THE 4 MINUTE MILE

A GREAT

is a story that never stops unfolding.

A GREAT

BRAND, COMPANY

A GREAT

BRAND, COMPANY, CITY

A GREAT

BRAND, COMPANY, CITY, COMMUNITY

THANK YOU!

For a copy of this presentation:tony@zappos.com

For more information:www.downtownproject.com

barrons magazine - zappos - downtown project 2.5.14

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