barnes & noble digital strategy: textbooks, ebooks, & #getpopcultured

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BARNES & NOBLEDigital Strategy

Textbooks, eBooks, & #GetPopCultured

Kelly Turner

Image from barnesandnobleinc.com

CAMPAIGN IDEA

TARGET AUDIENCE

Image from bncollege.com Image from bncollege.com

Image from shatteredhaven.com.com

KPI METRICS

SOCIAL MEDIA

SOCIAL MEDIA, CONT.

INTERNET MARKETING

MOBILE STRATEGY

BUDGET

CONCLUSION

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