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BARNES AND NOBLE NOW IN INDIA PROJECT PRESENTED BY NILOFER KHAN SIDDHESH PARAB DEEPAVALI VANKALU

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BARNES AND NOBLE

NOW IN INDIA

PROJECT PRESENTED BY

NILOFER KHANSIDDHESH PARAB

DEEPAVALI VANKALU

IMAGINE A WORLD WITHOUT BOOKS ……..

HISTORY

•Barnes & Noble was established in 1873 when Charles M. Barnes started a book business from his home in Wheaton .

•In 1917 William son of Charles M. Barnes joined to G. Clifford noble in establishing Barnes& Noble in Newyork city.

•This, store contains academic titles and text books, general trade books and medical books,gifts and musics and with these we serve millions of customers.

SEGMENTATION

Persona 1- Kids

Persona 2- Youth.

Persona 3- Working Executives

Persona 4- Upper Middle class & high income families.

PERSONA : 1 KIDS

1) Master Rehan khan son of Aryan Khan (Business tycoon and he is always travelling) he is 5 years old loves to play with toys to spend time with his parents , living in pali hill.

2) Master Arjun Raheja son of Businessman Mr.Sachin Raheja whose business turnover is around 5 million per year, he is 10 yrs old , very fond of computer games, living at bandra .

PERSONA : 2 YOUTH

1)Ms. Saniya Saxena daughter of a CEO who earns 1 lakh per month, studying in sydnem college, living at bandra loves reading books specially on social subjects and also like to buy cd’s and dvd’s of new release English movies.

2)Mr.Ronald Thompson son of Ricky Thompson , doing MBA from K.C. college residing at Nepenseard (marines lines), love to spend time by reading books and listening music

PERSONA : 3 WORKING EXECUTIVES

1)Mrs. Simran khanna at the age of 30 yrs stays in powai , hiranandani working as a visiting faculty in various different colleges to conducts seminar on personality development loves to read books giving knowledge relating to her profile and loves to collect decorative items.

2)Mr. Joseph fernandes', at the age of 32 yrs stays in lokhandwala complex , working as C.E.O in Deutsche bank , loves to read magazines relating to business activities like shares & stocks.

PERSONA : 4 UPPER MIDDLE CLASS AND HIGH INCOME FAMILIES

1)Mrs. Riya Ahuja wife of Sameer Ahujha , 35 yrs old, tall 5.8” fair,housewife , loves to cook ,fond of gardening, very jolly kind of person.

OUR SHOPS LOCATED IN MUMBAI

1)ANDHERI (LOKHANDWALA)

2)POWAI (HIRANANDANI)

3)BANDRA (LINKING ROAD)

4)NARIMAN POINT

Reasons for choosing these location

Bandra ,Powai are places where high class people resides and high class students goes to college,who are more interested in spending their spare time with friends where they can listen musics,play games, read books etc.

Andheri, Nariman point are the places where most of the corporate offices are located which help us to target people who are working executives, working on a very high post and earning lakhs Rs.per month or more.

Hence the above areas have been selected on the basis of below points.

1.Higher & Upper middle class residence

2. High post working executives

3. Reputed Schools & Colleges

UNIQUE SELLING PREPOSITION

Our products

Books

Music

Magazines

Toys & Games

Home Appliances & Gifts

BOOKS

AutobiographiesLiterature (Hindi , English)DharmicScientificNovels MagazinesChildren's Books Fiction & Literature New Releases Nonfiction

MUSIC & DVDS

Action Movies, Music & Musicals, ClassicsAnimation Art House Children ComedyDocumentary Drama Fitness/Instructional International Sci-Fi/Horror Sports

TOYS & GAMES

Baby & Preschool Board Games Comics Educational Games Electronic Toys Planes, Trains & Autos Puzzles

VIDEO GAMES …..PC Games X-BOX 360 GamesPC & Video Games

MEMBERSHIPOn the purchase of Rs. 1,500/- on first time we are offering you a ‘LIFETIME MEMBERSHIP CARD’ of Barnes & Noble.

The members of Barnes & Noble will enjoyed a discount of 5% on every next purchase of Rs. 1,000/-

During festival season we are offering a gift voucher of Rs. 500/- to our members which will be encashed against any purchase at our store.

Barnes & Noble offers a ‘Reading Room’ facility to our members.

PAYMENTS

We accept all major banks credit & debit cards at our stores.

We also offer a option of cash payment also.

UNAVALIBILITY

If the book or any DVD which you are looking for is not available then we will get you that within 2 days.

Our Faculty Members•In India we would be appointing lot of youngsters who are well versed in local language Hindi & English.

•We adhere to provide training to the faculty as follows:

Knowlegede of all various kinds of products installed in our shop.How to help our previlige customers in satisfying their needs.Personal attention to each and every customer.How to take Special care of children in absence of their parents while they are playing.

Our facilities•Arrangement for everyone to sit for reading books , listening music,playing games,and for resting .

•Fully airconditioning area with CCTV cameras in order to be protected from theft.

•For kids there would be a play station with 4-5 faculty members who will look after them while they are enjoying.

Layout of Barnes & Nobles

•Each franchise would be spread of an area of around 25000 sq ft of each floor (ground floor & first floor )

•The building would be made by glasses

The floors will be divided as below:

• Ground floor

• First floor

• Library room – only for the customers holding membership of Barnes & Noble.

• Books / Magazines Section.

• Gifts Section.

• Home Appliances Section.

• Latrine Facility

•Ground floor

• Play Station.

• Music Section.

• Toys Section.

• Cafeteria.

• Latrine Facility.

•First floor

Basement for Vehicles parking

ADVERTISEMENT

HOARDINGS

AD’S ON CARRY BAGS

ADVERTISING ON VEHICLES

Offers1)During Diwali & Christmas season discount of

20% will be given on purchase of any product from our shop.

2) Our top 20 customers will be given a special discount not only during festival offers but also if they exceed the amount of Rs. 50,000 in a year, then in the next year they will be given the discount of 20% on purchase of any product for the first 6 months.

3) 30% discount on the bulk purchase amount should exceed Rs.5000.

1)There will be offer as when they the purchase the book from our shop after reading they can return back the same to us, and at the time of returning the book 20% of the cost of the book will be returned back to them.

2)On purchase of a toy costing Rs. atleast 500 a toy of costing Rs. atleast 200 will be given free.

CONTACT US:Dial our toll free No: (022) 28282828

Visit our Website: www.barnesandnobles.co.in

1)For online placing an order.

2)Register the complaint.

3)Feedback.

4)Enquiries and many more.

THANK YOU