barnes and noble, inc. balanced scorecard financial customer perspective learning and growth...

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Barnes and Noble, Inc.Balanced Scorecard

Financial

Customer Perspective

Learning and Growth

Internal Business Perspective

Vision and StrategyTo bring books and bookstores into the

mainstream of American life

Appendix 1

barnesandnoble.comBalanced Scorecard

Financial

Customer Perspective

Learning and Growth

Internal Business Perspective

Vision and StrategyTo be a broadcast channel for Barnes

and Noble, Inc.

Barnes and Noble, Inc.Balanced Scorecard

Customer Perspective

Learning and Growth

Internal Business Perspective

Vision and Strategy

FinancialGoals Measures

•Reduce S&A Costs S&A / Sales

•Increase Sales Total Retail Sales

•Increase Share Value Earnings Per Share

•Increase Profit Margin Profit / Sales

barnesandnoble.com Balanced Scorecard

• Customer Perspective

• Learning and Growth

• Internal Business Perspective

Vision and Strategy

FinancialGoals Measures

•Increase Shareholder Value Earnings Per Share

•Increase ROI Profit / Assets

Barnes and Noble, Inc.Balanced Scorecard

Learning and Growth

Internal Business Perspective

Vision and Strategy

Financial

Customer PerspectiveGoals Measures

•Comfortable reading areas # of couches or chairs

•Mail order catalogs % of customers orders

•Increase market size # of books purchased

•Increase sales # of books sold

•Customer satisfaction average # of customers per day

•Customer acquisition # of new customers

barnesandnoble.com Balanced Scorecard

Learning and Growth

Internal Business Perspective

Vision and Strategy

Financial

Customer PerspectiveGoals Measures

Fast and convenient purchasing # of seconds to complete an order

Books at discounted prices average book price

Distinguish itself # of days to deliver order

Customer satisfaction % of successful first-time delivery

Customer acquisition # of website hits

Increase market share # of people purchasing books

Barnes and Noble Balanced Scorecard

Learning and Growth

Customer Perspective Vision and Strategy

Financial

Internal Business ProcessesGoals Measures

On-time delivery Days to fulfill order

Efficient returns processing # of returns per hour

Shorter checkout lines Checkout time per customer

barnesandnoble.com Balanced Scorecard

Learning and Growth

Customer Perspective Vision and Strategy

Financial

Internal Business ProcessesGoals Measures

On-time delivery Days to fulfill order

Increase inventory # of books in stock

Increase web server speed Time to download webpage

Barnes and NobleBalanced Scorecard

Customer Perspective

Learning and Growth

Internal Business Perspective

Vision and Strategy

Learning and GrowthGoals Measures

•Expand operations # of new stores per year

•Increase Market Size # of new customers

•Improve Employee Programs Employee turnover rate

barnesandnoble.com Balanced Scorecard

Customer Perspective

Learning and Growth

Internal Business Perspective

Vision and Strategy

Learning and GrowthGoals Measures

•Increase # of links # of alliances

•Increase network member size # of new network members

•Stay focused on book sales # of non-book related postings

MBA 8110 15

WSJ.com

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