barcamp presentation
Post on 18-Oct-2014
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Giving is a behaviour, not an attitude
Who am I• A recovering adman• Student again • Innovation Consultant
Why am I here
• I love technology • Ive never worked with a
charity• It’s a part of my adman
recovery• I think charities can work
best on behaviour
What I can offerA couple of behavioural
questions to ask yourself and a few
ideas
Behavioural Economics
People have bias for what they already know
Social Proof What will people be driven by socially ?
Loss Aversion What are people afraid of losing ?
Optimism BiasWhat will be great in
the future ?
Changing the interface of saving
Changing the interface of
giving
Charity Snooze Button
JUSTGIVING….
Who is the greatest giver ?
Thanks
@mickstravellin
Linkedin: http://www.linkedin.com/pub/michael-johnston/2/355/899
masterservicejam.wordpress.com
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