Giving is a behaviour, not an attitude

Who am I• A recovering adman• Student again • Innovation Consultant

Why am I here

• I love technology • Ive never worked with a

charity• It’s a part of my adman

recovery• I think charities can work

best on behaviour

What I can offerA couple of behavioural

questions to ask yourself and a few

ideas

Behavioural Economics

People have bias for what they already know

Social Proof What will people be driven by socially ?

Loss Aversion What are people afraid of losing ?

Optimism BiasWhat will be great in

the future ?

Changing the interface of saving

Changing the interface of

giving

Charity Snooze Button

JUSTGIVING….

Who is the greatest giver ?

Thanks

@mickstravellin

Linkedin: http://www.linkedin.com/pub/michael-johnston/2/355/899

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