badge alliance overview [may 2014]

THE BADGE ALLIANCE Megan Cole Director of Marketing @megcolek

4 years ago we asked the question: What if we re-imagined credentials for a new culture of learning?

HISTORY

Interoperable Flexible

Granular

Digital

Transferrable Connected

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‣  Held Badge Lab and other discussions ‣  Authored whitepaper ‣  Built infrastructure - standard and APIs ‣  Launched P2PU badge pilot ‣  Ran dedicated DML Competition ‣  Built an initial community

HISTORY

HISTORY

MMM���

‣  Over 14,000 issuers���

‣  60,000 Mozilla Backpacks���

‣  Millions of open badges issued ‣  Another 4 M pledged for this year, aiming for 10M over the next 2 years

TODAY

MMM��� A network of organizations and individuals ���building and enhancing an open badges ecosystem with shared values including openness, learner agency and innovation.

THE BADGE ALLIANCE

MMM��� The Badge Alliance leverages the Constellation Model for Social Change to seat work within working groups.

THE BADGE ALLIANCE

A way to bring together multiple groups or sectors to work towards a joint outcome and to serve social change.

‣  Joint fundraising ‣  Joint and coordinated projects ‣  Shared voice ‣  Campaigns ‣  Coordination of policy

positions

‣  Coordinated strategy ‣  Service delivery ‣  Health promotion ‣  Research

THE CONSTELLATION MODEL

Constellation Model

Shared Badges Vision

MMM���

Soft launched in February 2014 at Summit to Reconnect Learning.

THE BADGE ALLIANCE

FOUNDING MEMBERS

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With launch, announced first 10 working groups. Over 400 organizations and individuals have signed up to participate.

THE BADGE ALLIANCE

WORKING GROUPS

MMM���

2 critical pieces to our success: ecosystem and infrastructure. Started with a focus on the ecosystem itself. Realized the need for this type of focus on the infrastructure itself as well.

THE BADGE ALLIANCE

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THE BADGE ALLIANCE ‣  Badge Alliance Team ‣  Steering Committee ‣  Network (Working Groups)

BADGE ALLIANCE TEAM

Director of Design and Practice Executive Director Director of Marketing

and Operations

Global Social Media and Community Manager

Director of Technology Director of Infrastructure Strategy

STEERING COMMITTEE

Mark Surman Connie Yowell Philipp Schmidt Elyse Eidman-Aadahl

Dr. Chuck Severance Ruth Schmidt David Theo-Goldberg Maria Teresa

NETWORK

WORKING GROUPS

WORKING GROUPS

‣  Open Badges Standard ‣  City-Wide Systems ‣  Endorsement ‣  Globalization ‣  Messaging ‣  Research

‣  Educator Badges ‣  Web & Digital Literacy ‣  Workforce ‣  Higher Education ‣  OBI

‣  Coming soon: Policy/Data, Directory

WORKING GROUPS

WORKING GROUPS

‣  Smallest working group is 97 organizations

‣  Building communities around these topics

MEMBERS Each working group includes a(n): ‣  Chair ‣  Cabinet (optional) ‣  Badge Alliance Team Liaison ‣  Secretary ‣  Advisory Group(s) (optional but encouraged) ‣ ‘Community’

CYCLES ‣  Working groups run for cycles���

‣  The first cycle is 6 months long: April - September 2014���

‣  Gives us flexibility to learn/evolve���

‣  Forces us to set realistic goals and deliverables

‣  Regular working community calls, each group decides on the cadence (most are biweekly)���

‣  Dedicated mailing list for each group���

‣  Subcommittee or side project meetings as needed���

‣  Chair publishes the cycle plan and tracks against it

PROCESS FOR GROUPS

‣  Plans/roadmaps for each group posted on the wiki (eventually the BA website) ���

‣  Notes from each meeting shared through the mailing list and BA team���

‣  BA team blogs the highlights to the entire network���

‣  Status reports from each group monthly

COMMUNICATION Goal: Transparency and connectedness within and across WGs.

‣  Platforms / tools ‣  Campaigns / events ‣  Frameworks / best

practices ‣  Examples / use cases /

pilots

‣  Funding pipelines / grant proposals

‣  Publications / white papers

‣  Research / data ‣  Partnerships ‣  Pledges / commitments

DELIVERABLES This isn’t about sitting around and talking, we want to have real deliverables and make real progress.

WORKING GROUP GOALS ‣  STANDARD - Deliver charter for the standard��� ‣  ENDORSEMENT - Deliver first version of Endorsement��� ‣  CITIES - Deliver Cities of Learning 2014��� ‣  GLOBALIZATION - Launch Badge The World campaign

WORKING GROUP GOALS ‣  MESSAGING - Publish the badges messaging/

talking points/presentation resources for working groups ���

‣  HIGHER ED - Launch admission to higher ed campaign, have 20 universities signed on ���

‣  WORKFORCE - Define industries, launch specific campaigns

WORKING GROUP GOALS ‣  DIG/WEB LIT - Develop a framework for D/WL

badges���

‣  EDUCATOR BADGES - Deliver framework for teacher badges���

‣  RESEARCH - Post all ongoing and upcoming research efforts, prompt for research funding���

‣  OBI - Document the OBI fully, repackage BadgeKit as infrastructure, build the contributor base

WORKING GROUPS

‣  Open Badges Standard ‣  City-Wide Systems ‣  Endorsement ‣  Globalization ‣  Messaging ‣  Research

‣  Educator Badges ‣  Web & Digital Literacy ‣  Workforce ‣  Higher Education ‣  OBI

‣  Coming soon: Policy/Data, Directory

MMM���

‣  Interest is very high ‣  Need is very real ‣  Cycle approach working well ‣  Communication is key ‣  80 / 20 rule is in effect ‣  Finding / coaching the right leadership is critical ‣  Mailing lists might not be the best option ‣  There are orgs who willing to volunteer time & resources ‣  Scheduling is a challenge

LESSONS LEARNED

NEXT STEPS

2014 GOALS

1) Build the Badge Alliance 2) Kick-off initial working group and deliver on key content 3) Officially Launch Badge Alliance

BUILD THE BADGE ALLIANCE ‣  Roll-out the new Badge Alliance branding ‣  Launch new website

‣  URL is www.badgealliance.org ‣  The home of Working Groups (updates, access to plans, easy ways to get involved, etc. ) ‣  Develop routine communication channels and calendar (i.e. blog, social media, wiki, etc.)��� ‣  Hit the ground running...

KICKING OFF WORKING GROUPS ‣  STANDARD – Tues, May 27 at 1:30pm EST

‣  http://bit.ly/BA-Standard-Calls ‣  ENDORSEMENT – Wed, May 21 at 1pm EST

‣  http://bit.ly/BA-Endorsement-Calls���

‣  CITIES – Mon, May 26 at 1pm EST ‣  http://bit.ly/BA-Cities-Calls ‣  GLOBALIZATION – Tues, May 20 at 11am EST

‣  http://bit.ly/BA-BTW-Calls

‣  MESSAGING – Thurs, May 22 at 12pm EST ‣  http://bit.ly/BA-Messaging-Calls

‣  HIGHER ED – Thurs, May 29 at 1pm EST ‣  http://bit.ly/BA-HigherEd-Calls

‣  WORKFORCE – Tues, May 20 at 12pm EST ‣  http://bit.ly/BA-Workforce-Calls

KICKING OFF WORKING GROUPS

‣  EDUCATOR BADGES – Thurs, May 22 at 1pm EST

‣  http://bit.ly/BA-Educators-Calls

‣  RESEARCH – Fri, May 30 at 12pm EST ‣  http://bit.ly/BA-Research-Calls

‣  OBI – TBD ���

‣  DIG/WEB LIT – TBD

KICKING OFF WORKING GROUPS

MMM���

FORMAL LAUNCH ‣  Formal launch at CGI America 2014 ‣  June 23-25, 2014 ‣  Denver, CO

GET CONNECTED

 GET CONNECTED

Join our weekly Community call Wednesdays at 9am PDT / 12pm EDT http://bit.ly/OBCommCalls

Join a Working Group Based on Expertise / Interest https://www.badgealliance.org

Reach out to us for information badges@badgealliance.org

Connect on Twitter for updates @BadgeAlliance

QUESTIONS?