animal agriculture alliance overview
DESCRIPTION
Interested in learning more about the Animal Agriculture Alliance? Whether you're a senior member, a new member, or just checking us out, we'd love to take a moment to share with you!TRANSCRIPT
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Animal Agriculture AllianceLearn more about the nation’s oldest and largest coalition speaking on behalf of the
total animal agriculture industry.
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The Alliance works to:
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Connect stakeholders –nationally and internationally
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Issues monthly Alliance Link newsletter focused on hot topics facing farmers and ranchers and quarterly Alliance Connection update.
“Connect”
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Responds to misinformation in the media about today’s farms.
“Connect”
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Hosts annual Stakeholders Summit in Washington, D.C. to bring together prominent leaders to discuss challenges facing industry.
2011 Keynote: Frank Luntz, acclaimed political strategist
“Connect”
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Hosts online agriculture advocacy scholarship contest for college students.
“Connect”
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Coordinates Stakeholder Advisory Task Force to develop input for USDA regarding OIE’s international animal welfare guidelines.
“Connect”
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Educate the public and media about agriculture’s importance
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Provides unified voice to respond to misinformation in the media about animal agriculture.
“Educate”
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Effectively uses social media tools to respond to activist activity and share accurate information about food production.
“Educate”
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“Educate”
Launched Activist Watch blog on Meatingplace.com to monitor and respond to activist campaigns.
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Partnered with Miss America 2011 Teresa Scanlan to launch website celebrating American agriculture in response to CSPI’s “Food Day”.
“Educate”
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Encourages stakeholder action, such as what led to [yellow tail] wine company’s decision to stop funding animal rights organizations.
“Educate”
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Re-launched Adopt a Teacher program to provide K-12 teachers with resources on key agricultural issues.
Thanks to IFEEDER for a 2011 – 2012 grant!
“Educate”
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Commissioned research to better understand how activists are appealing to religious community.
Research conducted by Dr. Wes Jamison,
Palm Beach Atlantic University
“Educate”
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Hosted exhibit to educate the 600,000 attendees of the 2010 World Equestrian Games about today’s farms.
“Educate”
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Protect consumer choice
and farmers’ right to produce safe, affordable,
plentiful food supply
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Coordinated diverse coalition to respond to the Pew Commission on Industrial Farm Animal Production.
“Protect”
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Monitored animal-focused legislation and state and federal level and connected law makers with experts on agricultural practices.
“Protect”
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Developed farm and facility security recommendations to prevent undercover activists from infiltrating.
“Protect”
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“Protect”
Coordinated industry wide outreach to activist-driven Meatless Monday campaign, including a report from Dr. Jude Capper of Washington State University.
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Hosts workshops to assist in developing state agricultural coalitions.
“Protect”
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Who is the Alliance?
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Mission:To communicate the importance of modern animal agriculture to consumers and the media. The Alliance educates these audiences about topics ranging from animal welfare to biotechnology using reliable, science-based information.
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Formed: 1987
Membership: Individual farmers and ranchers, producer organizations, suppliers, packer-processors, scientists, veterinarians, and retailers
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FARM TABLE
Suppliers Producers TransportersDistributors/
Retailers/Restaurants
Processors Consumers
Animal Scientists Veterinarians
Researchers/Land Grant Universities
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2012 Board of Directors
American Feed Industry Assn. Bayer Animal HealthAmerican National Cattlewomen, Inc. National Pork Producers CouncilAmerican Sheep Industry Assn. Elanco Animal HealthAmerican Veal Association Hy-Line Merck Animal Health Diamond VNat’l Cattlemen's Beef Assn. American Farm Bureau FederationNational Chicken Council Iowa Soybean AssociationNational Milk Producers Fed. Morning Fresh Farms, Inc.National Pork Board Murphy-Brown, LLC National Turkey Federation Provimi North America United Egg Producers Genus Americas//PIC USA
United Soybean Board U.S. Poultry & Egg Association
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Leadership
Kay Johnson SmithPresident & CEO
Johnson Smith has been with the Alliance for 17 years and has extensive experience responding to activists’ attacks against agriculture.
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Leadership
Chris Ashworth, DVMChairman
Dr. Ashworth represents Elanco Animal Health on the Alliance’s Board of Directors. He is also a large animal veterinarian and cattleman, based in Arkansas.
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Ask Us About:
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Animal welfare on today’s farms.
Ask Us About…
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Activist attacks on agriculture- including legislative initiatives, undercover videos,
and PR campaigns.
Ask Us About…
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Agriculture’s outreach efforts using traditional and social media.
Ask Us About…
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International animal welfare guidelines development by the World Organization for Animal Health (OIE).
Ask Us About…
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Farm and facility security
recommendations.
Ask Us About…
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http://www.twitter.com/animalag
http://www.facebook.com/animalagalliance
http://www.youtube.com/animalagalliance