back to school marketing plan 2010

Stay Ahead of the Curve - Back to School Marketing 2010

AboutFounded in 1998 by Master Farid Dordar | Served over 5000 MA Schools | Employs 60+ people

Headquarters in Vancouver, BC Office located in New Jersey

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The Traditional Marketing Methods are not as effective as

they once were……

The Old way to buy

Yellow Pages

Biggest waste of money on advertising that you can spend. I am upset that I even have to pay for a listing….

Save your money. Most viewers will never even make it to the commercial.

Commercials

It is Changing as well, where do people talk? On Facebook, Twitter, etc…..

Word of MouthStill your most important

form of marketing

But

Print

Too expensive, you really don’t know who looks at it, and it is in most cases only

looked at by competitors

The Average amount you sill spend on this……..

Yellow Pages: 200

Print: 300

Tv/Radio/Pr-200

Other Industry Gimmicks-Secret Payment Programs, Student Generators, etc---200 per month

900 per month

Where does it go?

The four main pillars

I have no Idea how to get started?

Don’t get lost in the Social Media Sphere

Getting Started (or starting over)

Ok…..Let’s show you what we are doing for our Back to School Marketing Campaign

5 Take Aways

1.Why it is a process and not just anyone can set it up

1.Why it won’t produce results right always

1.Why your classes are so important

1.What it looks like

1.How can I get in

Take Away #1-Why it is a process and not just anyone can set it up

Social Media is a Science, not a quick way to get students……

C=4m +3v + 2(1-f)-2a

C= Profitability of a conversionM= MotivationV= Clarity of the value propositionI= Incentive to take actionF=Friction elements of proposalA=Anxiety

On the Internet you are only one click away from your competition

Try lots of Social Media Campaigns and see what works

The Evolution of Social Communication

Avoid information void or they will “click” your competitors

New/Old

Try something new with an old way

The Old Way (/Back to School Marketing)

The New Ways

The New Ways

Once you have their attention, what do you want them to spread?

People will mostly spread the following:

1. An excellent/terrible customer experience2. News and Opinions3. Something that is relevant to them4. Something Funny

Ask them to share nicely, but not often!

Don’t talk about your self, because no one cares……

This is only part of the science and why if you do not understand it, it will be a TOTAL Waste of Time.

Learn to Understand:

1. ChampionsWay Library2. Our Social Media Course for School Owners3. Social Media Service-Starting September 1st

Take Away #2-Why it won’t produce results right away

Top 10 Reasons

1.It is set up incorrectly (illegal Facebook Pages, accounts that are dead, terrible blog)2.Poor Content3.You are annoying your followers4.You are only trying to sell, be Human.5.The total plan is broken somewhere6.You are not directing your followers to your network properly7.There is no schedule or organization to your plan8.You have some one in charge that should not be9.The amount of someone followers does not make them an expert10.You are going in circles

The Cycle

You have two options…….

1. You become a media company2. You work with a media company

Take Away # 3-Why your classes are so important

People are going to find out whether you like it or not

The Schools we are working with, we will be working on all class formats. Something that no one else really has ever done.

Why?

Because they will have to be put on You Tube, Blogs, and on the internet. If they are that great, why aren’t they?

Channels will become more common, Live streaming, and virtual training is the future.

Keep it simple:

1.Best Business Practices2.Structured, organized, motivational, inspiration classes3.Go Social4.Get Students that you deserve

Takeaway # 4-What it looks like (The Back to School Marketing Campaign)

Step 1-Set up process

The whole process takes one week

• All Social Networks are set up• Social Blog•Fan Page with Registration links• PM Campaigns•Landing Pages•Videos (Not included in light version)• Web Social• SMO Strategies• Web Links• Social Inbox• Media Distribution tool

Web Social

Content

Outline to “Kick Drugs Out of School” Seminar

Social Media Content Week 3

TAKE AWAY #2 - You are joining a conversation

Campaigns and Landing Pages

Take away # 3 -The Difference Maker (Delivery)

Social Blog and Custom Fan pages that work

Publishing Schedule

•30 days

•SMC tool

•This is the new Marketing Plan

New Facebook Feature

Each week we work on keywords to dominate the

search

Create word of Mouse

Create word of Mouse

Create word of Mouse

Your business is only as valuable as your data base and your Social Reach

Campaigns are connected

Now your leads are all in one place

And you can track what’s working

Setup Lead Nurturing and let it happen Naturally

Start Today

Questions