b2b vs b2c online marketing | jeff clark, anz | istrategy sydney 2010

B2B online marketing not so different to B2C online marketing

Together we can grow

Introductions

• Jeff Clark – Managing Director ANZ @engagemarketing

• Kerry Bridge – Head of Digital Media Communications, EMEA & Global Public Sector @kerryatdell

• Robyn Lewis – CEO and Founder, Visitvineyards.com @visitvineyards

• Thomas Marzano – Creative Director Online Communications, Phillips Design @thomasmarzano

Exploration

• Consumer and a B2B buyer

• Differences & similarities of B2B & B2B marketing

• What platforms and channels

• What’s the sales funnel look like and why

• Nurturing

Take away’s

1. Why genuine conversations are important

2. Small or large you can make it work

3. Be and stay relevant

...... + some examples

WHO AM I?

Who am I?

Who am I?

Who am I?

Who am I?

Who am I?

What type of marketer are you

Or both?

B2C Marketers

B2B Marketers

Platforms/Channels

Channels and Challenges

Sales Funnel

Sales Funnel

Plugging the Leaky Funnel

Nurture not Nature

Nurture not Nature

Discussion

• Questions

• Thoughts

• Business challenges

Thank You & Take aways

1. Why genuine conversations are important

2. Small or large you can make it work

3. Be and stay relevant