axon pvt. profile '15

www.axon.com.pk ask@axon.com.pk

www.axon.com.pk ask@axon.com.pk

ABOUT US ‘Axon Communications’ since its inception is growing in leaps and bounds because of its rich history of providing complete outdoor marketing services. As sister concern of Identity Events, we are a fully-integrated media and communication company, offering services in outdoor media buying, brand activation, events, branded content productions, digital advertising & interactive marketing services

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THE INSPIRATION We are a professional team of creative strategists that bring energy, creativity and confidence to your business. Comprising of the team having experience of more than 10 years in communication industry, Axon Communications has refined a service to strike the perfect balance: creative and inspiring as well as strategic and pragmatic.

Whether working on a outdoor campaign, integrated marketing campaign, or branded content development, we aim to build a relationship based on trust, commitment and pure enthusiasm.

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Vision

Our focus remains on the idea and passion of our client to take the brand to the next level, and strengthen the ties with our prestigious clients with a clear understanding of budgets, adding value and generating a return-on- investment.

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Our Approach We understand our client’s need and use our creative canvas to design love between the brand and the consumer. We are unique in our ideas to create user engagement plans with

efficient message delivery to target audience stability and consistency of the brand's message clarity of the brand's focus strategic placement of the brand's message

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SERVICES

– Outdoor Media Planning and Buying – Offset and Large Format Printing

and Installation – OOH Media Tracking – Streamer & Banner Printing &

Campaign Execution

01 Out of Home Marketing

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SERVICES

Promotional Events Trade Shows Product Launches Concerts & Shows Road Shows Fashion Shows

Festivals & Galas Corporate Events

02 BRAND ACTIVATION

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03 BRAND PRODUCTION We take pride of developing original and unique ideas for our clients which not only have been success story in Pakistan but has hit the international floors. We take our own ideas and refine them all the way through development till execution — from identification of client’s need to unique solutions. We do it all: pre-production, production, post-production and its execution. The purpose of our branded content is to inspire, entertain and engage your customer for stronger brand recall and awareness.

Our Production Resources Staging & Production Equipment | Multimedia & Video | Lighting & Sound | Photographers | Branded Entertainment Services

SERVICES

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CREDENTIALS

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TEAM

Co Founder & Chief Executive

Senior executive with 20+ years of experience. Demonstrated success in managing highly complex businesses. Dynamic leader with proven track record in both developed and emerging markets, playing leading roles in enhancing both the top line and the bottom line growths. Experience spanning across sales, marketing, customer services, and product development.

BABAR A.

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Co Founder & Business Director

Working for a renowned media house, leading advertising agency and a popular telecom company, he become a refined advertising expert, setting his marks in conventional as well as in digital mediums. An entrepreneur with a proven track record of launching new and innovative campaigns, is now all set to take Axon to the next level of its success

Waqas N.

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Director Operations Arsalan M.

Highly-accomplished, innovative, Strategic professional with a demonstrable track record of initiating and directing targeted outdoor and brand activation campaigns that effectively establish and reinforce brand images

9 years' experience of driving full end-to-end OOH campaigns, from concept to live launch, utilizing diverse mediums to reach chosen audiences, with maximizing impact, and creativity.

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Group Strategist

“Hope is not the strategy” believing firmly on this, he always crave to come up with more innovative and unique ideas that not only works for creating brand resonance but also ensure the ROI. After demonstrating many successful events and outdoor media execution, he joined Axon as a key resource of the company. His portfolio includes Mobilink Jazba’s launch, Nestle Nescafe’ Basement and many other groundbreaking events

Bilal K.

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A highly talented, sociable and methodical marketing professional with experience in progressively responsible areas of brand management, customer services management, blogging and defining client’s overall outreach; enabling record-high marketing campaign response rates and executed successful services and product launches.

Director Client Service Binesh B. Toor

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Usman R. Manager Client Service

Hassan Ch. Project Manager

Haoon J. Media Manager Outdoor

Ashley G. Talent Coordinator

Noor ul Ain Fashion Consultant

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INDUSTRY PARTNERS To provide the best of the best services to our clients, Axon Communications has close associations with renowned names in the industry for Print Facilities, Audio & Video Studios, Photographers, Videographers, Sound artists, once again, emphasizing the positioning of the brand in the market

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OUTDOOR MEDIA

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Telenor

Across Pakistan

Media Buying Media Tracking

3G Campaign

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Telenor

Best Network Campaign Across Pakistan Media Buying Media Tracking

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Telenor

CP Campaign Across Pakistan

Media Buying Media Tracking

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TELENOR

ROAD BRANDING

Lahore

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BRAND PRODUCTION

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NESCAFE BASEMENT

Nescafé Basement is brand content which features live studio-recorded music performances by underground artists. The Artists are recruited and mentored by Xulfi, a known musian, composer and singer The idea is to provide the creative platform that nurtures the talent and drive the group of gifted unknown youngsters and their love for Music. It's about being cool, about making a statement, about being bold and most importantly about having fun. The journey of NESCAFÉ Basement takes their individuality and music from humble jam sessions to mainstream audiences, as you witness their coolness and the magnificence of their talent

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1 Platform 17 Artists 1 Mentor

24 Songs 5 Promos 12 Episodes

8 Channels Digital Media Press Release

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1 Platform 22 Artists 1 Mentor

14 Songs 5 Promos 12 Episodes

8 Channels Digital Media Press Release

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Coming Soon …

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BOOMER VOICE OF NATION

Mega brand activity by Al-Hilal group, under the brand Boomer. A youth based activity conducted in universities and colleges of 2 cities, Lahore & Islamabad

60 days 80 Institutes 80 Gigs 160 Total Activities

4 Artists 4 Anchors 4 Semi Finals 1 Final

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BOOMER VOICE OF NATION

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BRAND ACTIVATION

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An Exclusive sport festival organized by Zong in Lahore

ZONG

SPORTS FESTIVAL

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A float Activity by Rose Petal in sub urban areas of Punjab. The Mobil Mehndi Float idea execution has hit the ground with great success

Rose Petal Mehndi Float

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Flag Painting Float

Flag Painting and national song activity on independence day in 7 cities at the same time

Lahore Islamabad Faisalabad Gujranwala Gujrat Sargodha Multan

Rose Petal

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Pakistan Cultural Festival in Lahore with talent across Pakistan

Pakistan Cultural Festival 2012

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Pakistan Cultural Festival 2012

More than • 100 performers across Pakistan • 15 artists from all provinces • 6 hosts • 6 floats

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CONCERTS & GIGS

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Thank you for your time For further queries, please feel free to contact us at ask@axon.com.pk