avra project

CSR

by

So far Mostly environmental protection actions.

Recently done:

� “Play & learn”❏ “Urban Oasis”

The others

Goals

- Giving back to the community and transpire optimism

- Create strong liaisons with the local community

- Create and built affiliations and synergies such as local authorities

S & WStrengths:

- The brand with more actions for environment - Contributes to the local society needs- Sustainability, (Global Bottled Water Awards 2015), Business Responsibility, Water

Innovation Award 2012)- Trust

Weaknesses:

- Value for money- Reliable place of origin- Only environmental actions

The StrategyEnhancing urban environmental actions and approach moving a step further and making people/community the end result user of the strategy

From urban environmental nature values to Anthropocentric approach

Caring for the prosperity of the community

“Keep making our life better”

WHAT

Make a contribution on the well being of people

CONSUMER TRUTH

Disruption, disconnection are only some of the causes of increased anxiety in the society

HOW

Informing, educating people with ways to confront stress

MESSAGE

Enhance your Avra, feed your soul

Our Audience

Those Facing stress difficulties

THE IDEA

“Φτιάξαμε το δάσος. Ήρθε η ώρα να φτιάξουμε και το δέντρο”

“Enhance your Avra, feed your soul” Water can make your feel better?

#feedyoursoul #stressfree #avrawater

Stress

Nutrition

Sex

Children & Adolescents

Work Stress Stress Management

Anti Stress Day

Proposed partners

http://www.epipsi.gr/

https://osha.europa.eu/el

Ambassadors

=

Budget2.000,00 € - journalists launch

5.000,00 € - Social media sponsored posts

10.000,00 € Traditional media about the events (Papers, Radio)

10.000,00 € - per event (X5)

1.500,00 € - posters for sales points

5.000,00 € - Professionals’ payment if needed

8.000,00 € - Ambassadors’ payment

15.000,00 € - Expenses for country area School attendance

10.000,00 € - Promotional material

6.000,00 € - Video production for SM Total: 112.500,00 €

Statistics:

Kids & parents Informed

People Informed by social media

Participants in speeches

Participants in workshops

Posts by participants that were helped by the experts of the events

AD&PR Lab σε ευχαριστούμε για αυτά τα 2 χρόνια

Δεν λέμε αντίο, γιατί ξέρουμε πως κάπου, κάποτε θα ξανά συναντηθούμε

ΚΑΛΗ ΤΥΧΗ!

Thanks!