avra project
TRANSCRIPT
CSR
by
So far Mostly environmental protection actions.
Recently done:
� “Play & learn”❏ “Urban Oasis”
The others
Goals
- Giving back to the community and transpire optimism
- Create strong liaisons with the local community
- Create and built affiliations and synergies such as local authorities
S & WStrengths:
- The brand with more actions for environment - Contributes to the local society needs- Sustainability, (Global Bottled Water Awards 2015), Business Responsibility, Water
Innovation Award 2012)- Trust
Weaknesses:
- Value for money- Reliable place of origin- Only environmental actions
The StrategyEnhancing urban environmental actions and approach moving a step further and making people/community the end result user of the strategy
From urban environmental nature values to Anthropocentric approach
Caring for the prosperity of the community
“Keep making our life better”
WHAT
Make a contribution on the well being of people
CONSUMER TRUTH
Disruption, disconnection are only some of the causes of increased anxiety in the society
HOW
Informing, educating people with ways to confront stress
MESSAGE
Enhance your Avra, feed your soul
Our Audience
Those Facing stress difficulties
THE IDEA
“Φτιάξαμε το δάσος. Ήρθε η ώρα να φτιάξουμε και το δέντρο”
“Enhance your Avra, feed your soul” Water can make your feel better?
#feedyoursoul #stressfree #avrawater
Stress
Nutrition
Sex
Children & Adolescents
Work Stress Stress Management
Anti Stress Day
Proposed partners
http://www.epipsi.gr/
https://osha.europa.eu/el
Ambassadors
=
Budget2.000,00 € - journalists launch
5.000,00 € - Social media sponsored posts
10.000,00 € Traditional media about the events (Papers, Radio)
10.000,00 € - per event (X5)
1.500,00 € - posters for sales points
5.000,00 € - Professionals’ payment if needed
8.000,00 € - Ambassadors’ payment
15.000,00 € - Expenses for country area School attendance
10.000,00 € - Promotional material
6.000,00 € - Video production for SM Total: 112.500,00 €
Statistics:
Kids & parents Informed
People Informed by social media
Participants in speeches
Participants in workshops
Posts by participants that were helped by the experts of the events
AD&PR Lab σε ευχαριστούμε για αυτά τα 2 χρόνια
Δεν λέμε αντίο, γιατί ξέρουμε πως κάπου, κάποτε θα ξανά συναντηθούμε
ΚΑΛΗ ΤΥΧΗ!
Thanks!