aviareps hotel industry profile - v1

Growing Your Business

90+AIRLINE & AIRPORT

CLIENTS

43COUNTRIES

110+TOURISM & RETAIL

CLIENTS

58OFFICES GLOBALLY

1.4B USDCLIENT REVENUE

25.1M USDEQUITY

1994FOUNDATION YEAR

(MUNICH)

600+EMPLOYEES

AVIAREPS IN NUMBERS

BRINGING PEOPLE TO THE WORLD AND THE WORLD

TO PEOPLE

JOINT-STOCKCOMPANY

GLOBAL NETWORK

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POWERFUL

SYNERGIES

BETWEEN OUR

AVIATION AND

TOURISM CLIENTS

360°SERVICE

Our portfolioaddresses each and every requirement

50OWN OFFICES

To accommodateyour global needs

100MEMBERSHIPS &ASSOCIATIONS

We are connected with the right people

600EMPLOYEES

Local experts with your interests at heart

20YEARS

Proven trackrecord andexperience

BEST QUALITY

Award-winningwork withproven results

PASSION

WE LOVE

WHAT

WE DO!

40LANGUAGES

Spoken by ouremployees in marketsthat matter to you

FINANCIALSTABILITY

Strong financialtrack record

+ + +

+ +

Why AVIAREPS

Hotels

Grow your room nights, revenue & production

AVIAREPS Service Portfolio

ServicesPrivileged access to our market intelligence and network and benefit from our local relationships;

Reach global and specific key markets through our efficient, targeted and cost-effective proven strategies;

Regular communication and strategy calls to exchange best-practice ideas and projects within region;

High amount of interaction and collaboration between the different AVIAREPS offices to create a common approach;

Reporting and Tracking centrally done through SalesForce, a tool some markets are already familiar with;

Full integration with and support of sales team on key accounts (both Leisure and Corporate);

Selected Hotels represented by AVIAREPS

Activities• Increase the number of operators selling your

properties

• Training and educating travel agents

• Securing preferred rankings on OTAs

Leisure

• Increase brand awareness among the public

• Encourage key media (both consumer and travel trade media) to publish articles about the group

Public Relations

• Identify high potential MICE buyers, such as MICE agencies

• Placement and Promotion of your properties as preferred MICE locations

MICE

Consumer & trade fairs

Market analysis& research

Product placement & development

Educational &FAM trips

CRM & fullfilment services

CLIENT REPRESENTATION

Sales missions & road shows

Training programs

Corporate RFPs Support

Brand affinity programs & partnerships

Event management

Co-operative / alliance marketing

SALES & MARKETING

Sales calls to TOs, OTAs, ...

Digital PR & social media

Media relations & local press liaisons

Press kit development

Press conferences & press releases

Press trips & media events

PUBLIC RELATIONS

Strategy planning & PR consulting

User behavior analysis

SNS marketing

Web translation & localization

Viral games creation

SEM & SEO

WEB & SOCIAL MEDIA

Web design, development & maintenance

Media buying

Ad design & production

Interactive media

Media selection & planning

Media monitoring

ADVERTISING

Strategic campaign planning

Selected Case Studies

Hotel Client: Marriott

BACKGROUND

AVIAREPS was tasked with raising awareness of Marriott Hotels amongst travel trade professionals

from Russia and Kazakhstan

We organized and facilitated an online road show to educate tourism professionals on Marriott and its

programs, and to help establish new relationships for the hotel chain

SOLUTION

We were responsible for the design and build of an Online Academy platform and the development of its

content

We prepared training materials, encouraged registration through the offer of prize draws, and awarded

diplomas to participants who completed the course

The Academy comprised two days of presentations in our virtual meeting room, with six webinars in total

RESULTS

650 guests from across Russia and Kazakhstan registered, and 250 attended each of our six webinars

Off the back of the event, Profi Travel agreed to distribute Marriott’s special offers through its database

of 85,000 contacts

109 people graduated from Marriott’s “Hotel Excellence” program

CURRENT REPRESENTATION

AVIAREPS currently represents Marriott as a Sales & Marketing GSA in Czech Republic, Hungary,

Russia, Sweden, Ukraine, Finland, Norway & Denmark.

AVIAREPS is also representing The Ritz Carlton Bali as a Sales & Marketing GSA in Japan

Hotel Client: Crowne Plaza

BACKGROUND

Crowne Plaza is the first international hotel in Shanghai’s fast-growing Baoshan district

Our brief was to increase demand and secure bookings from Korean customers

SOLUTION

AVIAREPS formed a strategic partnership with Mode Tour – one of the largest wholesale agencies in

Korea – to increase awareness of Crowne Plaza’s offer

Our sales team targeted Korea’s leisure and package tour markets, and secured coverage for the sales

campaign in over 1,000 retail agencies

We organized sales promotions via TV shopping channels, e-commerce sites, and blogger FAM trips

AVIAREPS also handled agent inquiries and urgent requests in real-time

RESULTS

Korean sales increased from 48 to 1,867 room nights per month over the 18 month campaign period

Over 70% of the increase in sales was achieved through online channels

Over 1,000 room nights were sold following a one hour shopping channel promotion

BACKGROUND

AVIAREPS organized different trade show participations for Wyndham and a dedicated roadshow in Czech

Republic, Hungary and Poland

SOLUTION

Implementation of a CRM network

Distribution of newsletter

RESULTS

40% increase of brand awareness of the client in the tourism sector

Hotel Client: Wyndham

BACKGROUND

Pan-European Roadshow in Frankfurt, Munich, Rotterdam, Amsterdam and London, Pan-Asian Roadshow in

Seoul, Shanghai, Beijing and Guangzhou

SOLUTION

Increased business sales for World Hotels

Organized sales missions and lunches to meet key leisure partners relevant to each hotel in the respective

destination

RESULTS

+30% increase of leisure sales/ room nights

Hotel Client: Worldhotels

BACKGROUND

Four Seasons Hotels and Resorts is one of the world’s most successful luxury hotel chains, currently with 74

5-star hotels in 31 countries, and more than 25 properties under development. AVIAREPS was appointed as

Four Season’s corporate PR agency in Japan in 2002, and has been carrying out comprehensive Public

Relations programs to raise the profile of the brand, targeting high-end Japanese travelers since then.

SOLUTION

Planned and implemented a wide variety of Public Relations programs designed to raise awareness of the

brand among Japanese high-end travelers, and to position the brand as a real top luxury consumer brand in

the Japan market.

RESULTS

Press visits

Press events

One-on-one interviews

Press releases/online newsletters

Story placements

Hotel Client: Four Seasons

References

It is with great pleasure that I write this recommendation in support of theservices provided in Japan by AVIAREPS Japan, which has been conductingPR activities on behalf of Starwood Hotels and Resorts.AVIAREPS Japan understands how to best market to the constantlychanging needs of the Japanese traveler in an increasingly competitivemarket.

Soonok Bae,Regional Public Relations Manager Japan, Korea, GuamStarwood Hotels Japan Company

CURRENT REPRESENTATION

AVIAREPS currently represents Starwood Hotels and Resorts as a PR Company in Japan.

AVIAREPS ADVANTAGE

MARKET LEADERSHIP22 years of international experience and credibility as the industry leader.

FINANCIAL STABILITYProven track-record of strong financial performance and secure equity levels.

GLOBAL NETWORKA unique international network of 58 own offices in capitals and major cities around the world.

360° SERVICEAn unmatched portfolio of services: from passenger sales, to marketing, PR, call center, finance and IT.

LOCAL EXPERTISEOnly the best people with extensive local knowledge of their markets and trade partners.

BEST QUALITYHighest standards and award-winning quality in terms of sales, marketing and public relations activities.

Melvin Ng

Hotel Development Director,

Corporate Head Office

Josephspitalstrasse 15

80331 Munich, Germany

P| +65 9222 0530

E| MNg@aviareps.com