aviareps hotel industry profile - v1
TRANSCRIPT
Growing Your Business
90+AIRLINE & AIRPORT
CLIENTS
43COUNTRIES
110+TOURISM & RETAIL
CLIENTS
58OFFICES GLOBALLY
1.4B USDCLIENT REVENUE
25.1M USDEQUITY
1994FOUNDATION YEAR
(MUNICH)
600+EMPLOYEES
AVIAREPS IN NUMBERS
BRINGING PEOPLE TO THE WORLD AND THE WORLD
TO PEOPLE
JOINT-STOCKCOMPANY
GLOBAL NETWORK
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POWERFUL
SYNERGIES
BETWEEN OUR
AVIATION AND
TOURISM CLIENTS
360°SERVICE
Our portfolioaddresses each and every requirement
50OWN OFFICES
To accommodateyour global needs
100MEMBERSHIPS &ASSOCIATIONS
We are connected with the right people
600EMPLOYEES
Local experts with your interests at heart
20YEARS
Proven trackrecord andexperience
BEST QUALITY
Award-winningwork withproven results
PASSION
WE LOVE
WHAT
WE DO!
40LANGUAGES
Spoken by ouremployees in marketsthat matter to you
FINANCIALSTABILITY
Strong financialtrack record
+ + +
+ +
Why AVIAREPS
Hotels
Grow your room nights, revenue & production
AVIAREPS Service Portfolio
ServicesPrivileged access to our market intelligence and network and benefit from our local relationships;
Reach global and specific key markets through our efficient, targeted and cost-effective proven strategies;
Regular communication and strategy calls to exchange best-practice ideas and projects within region;
High amount of interaction and collaboration between the different AVIAREPS offices to create a common approach;
Reporting and Tracking centrally done through SalesForce, a tool some markets are already familiar with;
Full integration with and support of sales team on key accounts (both Leisure and Corporate);
Selected Hotels represented by AVIAREPS
Activities• Increase the number of operators selling your
properties
• Training and educating travel agents
• Securing preferred rankings on OTAs
Leisure
• Increase brand awareness among the public
• Encourage key media (both consumer and travel trade media) to publish articles about the group
Public Relations
• Identify high potential MICE buyers, such as MICE agencies
• Placement and Promotion of your properties as preferred MICE locations
MICE
Consumer & trade fairs
Market analysis& research
Product placement & development
Educational &FAM trips
CRM & fullfilment services
CLIENT REPRESENTATION
Sales missions & road shows
Training programs
Corporate RFPs Support
Brand affinity programs & partnerships
Event management
Co-operative / alliance marketing
SALES & MARKETING
Sales calls to TOs, OTAs, ...
Digital PR & social media
Media relations & local press liaisons
Press kit development
Press conferences & press releases
Press trips & media events
PUBLIC RELATIONS
Strategy planning & PR consulting
User behavior analysis
SNS marketing
Web translation & localization
Viral games creation
SEM & SEO
WEB & SOCIAL MEDIA
Web design, development & maintenance
Media buying
Ad design & production
Interactive media
Media selection & planning
Media monitoring
ADVERTISING
Strategic campaign planning
Selected Case Studies
Hotel Client: Marriott
BACKGROUND
AVIAREPS was tasked with raising awareness of Marriott Hotels amongst travel trade professionals
from Russia and Kazakhstan
We organized and facilitated an online road show to educate tourism professionals on Marriott and its
programs, and to help establish new relationships for the hotel chain
SOLUTION
We were responsible for the design and build of an Online Academy platform and the development of its
content
We prepared training materials, encouraged registration through the offer of prize draws, and awarded
diplomas to participants who completed the course
The Academy comprised two days of presentations in our virtual meeting room, with six webinars in total
RESULTS
650 guests from across Russia and Kazakhstan registered, and 250 attended each of our six webinars
Off the back of the event, Profi Travel agreed to distribute Marriott’s special offers through its database
of 85,000 contacts
109 people graduated from Marriott’s “Hotel Excellence” program
CURRENT REPRESENTATION
AVIAREPS currently represents Marriott as a Sales & Marketing GSA in Czech Republic, Hungary,
Russia, Sweden, Ukraine, Finland, Norway & Denmark.
AVIAREPS is also representing The Ritz Carlton Bali as a Sales & Marketing GSA in Japan
Hotel Client: Crowne Plaza
BACKGROUND
Crowne Plaza is the first international hotel in Shanghai’s fast-growing Baoshan district
Our brief was to increase demand and secure bookings from Korean customers
SOLUTION
AVIAREPS formed a strategic partnership with Mode Tour – one of the largest wholesale agencies in
Korea – to increase awareness of Crowne Plaza’s offer
Our sales team targeted Korea’s leisure and package tour markets, and secured coverage for the sales
campaign in over 1,000 retail agencies
We organized sales promotions via TV shopping channels, e-commerce sites, and blogger FAM trips
AVIAREPS also handled agent inquiries and urgent requests in real-time
RESULTS
Korean sales increased from 48 to 1,867 room nights per month over the 18 month campaign period
Over 70% of the increase in sales was achieved through online channels
Over 1,000 room nights were sold following a one hour shopping channel promotion
BACKGROUND
AVIAREPS organized different trade show participations for Wyndham and a dedicated roadshow in Czech
Republic, Hungary and Poland
SOLUTION
Implementation of a CRM network
Distribution of newsletter
RESULTS
40% increase of brand awareness of the client in the tourism sector
Hotel Client: Wyndham
BACKGROUND
Pan-European Roadshow in Frankfurt, Munich, Rotterdam, Amsterdam and London, Pan-Asian Roadshow in
Seoul, Shanghai, Beijing and Guangzhou
SOLUTION
Increased business sales for World Hotels
Organized sales missions and lunches to meet key leisure partners relevant to each hotel in the respective
destination
RESULTS
+30% increase of leisure sales/ room nights
Hotel Client: Worldhotels
BACKGROUND
Four Seasons Hotels and Resorts is one of the world’s most successful luxury hotel chains, currently with 74
5-star hotels in 31 countries, and more than 25 properties under development. AVIAREPS was appointed as
Four Season’s corporate PR agency in Japan in 2002, and has been carrying out comprehensive Public
Relations programs to raise the profile of the brand, targeting high-end Japanese travelers since then.
SOLUTION
Planned and implemented a wide variety of Public Relations programs designed to raise awareness of the
brand among Japanese high-end travelers, and to position the brand as a real top luxury consumer brand in
the Japan market.
RESULTS
Press visits
Press events
One-on-one interviews
Press releases/online newsletters
Story placements
Hotel Client: Four Seasons
References
It is with great pleasure that I write this recommendation in support of theservices provided in Japan by AVIAREPS Japan, which has been conductingPR activities on behalf of Starwood Hotels and Resorts.AVIAREPS Japan understands how to best market to the constantlychanging needs of the Japanese traveler in an increasingly competitivemarket.
Soonok Bae,Regional Public Relations Manager Japan, Korea, GuamStarwood Hotels Japan Company
CURRENT REPRESENTATION
AVIAREPS currently represents Starwood Hotels and Resorts as a PR Company in Japan.
AVIAREPS ADVANTAGE
MARKET LEADERSHIP22 years of international experience and credibility as the industry leader.
FINANCIAL STABILITYProven track-record of strong financial performance and secure equity levels.
GLOBAL NETWORKA unique international network of 58 own offices in capitals and major cities around the world.
360° SERVICEAn unmatched portfolio of services: from passenger sales, to marketing, PR, call center, finance and IT.
LOCAL EXPERTISEOnly the best people with extensive local knowledge of their markets and trade partners.
BEST QUALITYHighest standards and award-winning quality in terms of sales, marketing and public relations activities.
Melvin Ng
Hotel Development Director,
Corporate Head Office
Josephspitalstrasse 15
80331 Munich, Germany
P| +65 9222 0530