audience profile product presentation (english)

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GFR MEDIA, thinking of its CLIENTS, has created a product that helps compliment integral communication strategies.

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It is the product that allows the CLIENT to reach its target through segmented marketing campaigns.

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Service Portfolio

1. Data Base Marketing

2.Online Surveys

3.Data

Cleansing

4.Analytic Services

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Data Base Marketing

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Data BaseMarketing

Data Base Marketing

Multi-channel marketing that allows you to communicate with your specific segment:

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Puerto Ricans with annual income of $60K+

Invitation to TEST DRIVE

Telephone Confirmatio

n

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DEMOGRAPHIC/PSYCOGRAPHIC 30+ segmentation variables

Contact & Demographic Info

• Gender• Birth date• Marital Status

• Email• Phone Number

(landline)• Cellphone #• Address

Geographic / Psycographic

• Income Range• SEC Level• Has kids• Type of Home• Eating-out Habits• Sports• Travel Habits• Vacation Destinations• Education Level• Interests / Hobbies• Country of Residence

(municipality, state, city)

• Automobile Ownership• Consumption Habits

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DATACARDS

What are DATACARDS ?

DATACARDS are basically ‘snapshots’ of segments within our Data Base. These segments have been specifically identified to tailor our CLIENT’s needs.

Some of our Data Cards:

Tourism Technology Families

Financial Services Geographic Dining Out

Mothers Education Automobiles

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4,336 person

as

DATACARDS

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ONLINE SURVEYS

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ONLINE SURVEYS

Online Surveys Online Surveys targeted to a specific segment within our Data Base.

Strategically designed to generate LEADS for our clients.

We take care of: Identifying the best possible segment for our client

Designing the survey Communicating the correct message Carrying out the survey Analyzing the results Reporting results and the LEAD generator

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Women that live in Carolina & Caguas within the ages of 18 - 30

Studying intentionInterest in majors/curriculumsetc.

‘X’ university has a Nursing curriculum in need of student registration

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DATA CLEANSING

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DATA CLEANSING

CLIENT DB

1. Receive the client’s

DB

2. DB diagnosis

3. Standardize

Data & Validation

4. DB delivery

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DATA CLEANSING

PEDRRO JAVIER/* HUMAÑAA ZALINAS---

Pedro Javier Umaña Salinas Male

Data

Data

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ANALYTIC SERVICES

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ANALYTIC SERVICES

Data analysis

CLIENT DB

Client profiling

Client analysis (geographic,

demographics, etc)

Opportunity identification

(ie – cross selling, etc)

Prospect management

Client Segmentation

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Examples of Segmentation

ANALYTIC SERVICES

Data analysis

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THANK YOU!