audience profile product presentation (english)
DESCRIPTION
Audience ProfileTRANSCRIPT
![Page 1: Audience profile product presentation (english)](https://reader035.vdocuments.site/reader035/viewer/2022070303/54b214334a795961608b467d/html5/thumbnails/1.jpg)
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GFR MEDIA, thinking of its CLIENTS, has created a product that helps compliment integral communication strategies.
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It is the product that allows the CLIENT to reach its target through segmented marketing campaigns.
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Service Portfolio
1. Data Base Marketing
2.Online Surveys
3.Data
Cleansing
4.Analytic Services
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Data Base Marketing
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Data BaseMarketing
Data Base Marketing
Multi-channel marketing that allows you to communicate with your specific segment:
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Puerto Ricans with annual income of $60K+
Invitation to TEST DRIVE
Telephone Confirmatio
n
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DEMOGRAPHIC/PSYCOGRAPHIC 30+ segmentation variables
Contact & Demographic Info
• Gender• Birth date• Marital Status
• Email• Phone Number
(landline)• Cellphone #• Address
Geographic / Psycographic
• Income Range• SEC Level• Has kids• Type of Home• Eating-out Habits• Sports• Travel Habits• Vacation Destinations• Education Level• Interests / Hobbies• Country of Residence
(municipality, state, city)
• Automobile Ownership• Consumption Habits
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DATACARDS
What are DATACARDS ?
DATACARDS are basically ‘snapshots’ of segments within our Data Base. These segments have been specifically identified to tailor our CLIENT’s needs.
Some of our Data Cards:
Tourism Technology Families
Financial Services Geographic Dining Out
Mothers Education Automobiles
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4,336 person
as
DATACARDS
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ONLINE SURVEYS
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ONLINE SURVEYS
Online Surveys Online Surveys targeted to a specific segment within our Data Base.
Strategically designed to generate LEADS for our clients.
We take care of: Identifying the best possible segment for our client
Designing the survey Communicating the correct message Carrying out the survey Analyzing the results Reporting results and the LEAD generator
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Women that live in Carolina & Caguas within the ages of 18 - 30
Studying intentionInterest in majors/curriculumsetc.
‘X’ university has a Nursing curriculum in need of student registration
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DATA CLEANSING
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DATA CLEANSING
CLIENT DB
1. Receive the client’s
DB
2. DB diagnosis
3. Standardize
Data & Validation
4. DB delivery
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DATA CLEANSING
PEDRRO JAVIER/* HUMAÑAA ZALINAS---
Pedro Javier Umaña Salinas Male
Data
Data
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ANALYTIC SERVICES
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ANALYTIC SERVICES
Data analysis
CLIENT DB
Client profiling
Client analysis (geographic,
demographics, etc)
Opportunity identification
(ie – cross selling, etc)
Prospect management
Client Segmentation
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Examples of Segmentation
ANALYTIC SERVICES
Data analysis
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THANK YOU!