audi a1 presentation

AUDI A1: ROAD TO AMERICA

HANNAH LATIMER, TRICIA FALLO, EMILY SCHLEIDER, LAUREN

RUBIS, ZOE CHRISTOPHER

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"WE DELIGHT CUSTOMERS WORLDWIDE." 

AUDI MISSION STATEMENT

AUDI DEFINES “CUSTOMER DELIGHT” BY FOUR ACTIONS:

DEFINING INNOVATION

CREATING EXPERIENCES

LIVING RESPONSIBILITY

SHAPING AUDI

WHO IS AUDI?

• GERMAN AUTOMOBILE MANUFACTURING COMPANY

• FOUNDED IN 1909 BY AUGUST HORCH

• SLOGAN: VORSPRUNG DURCH TECHNIK (ADVANCEMENT THROUGH TECHNOLOGY)

AUDI A1 BENEFITS • CHEAPEST MODEL WITH LUXURY QUALITIES AND PRESTIGE

• TWO DOOR CAR WITH A LOT OF ROOM

• ADJUSTABLE SETTINGS

• SHARP STEERING

• WIDE RANGE OF ENGINES

• LOW RUNNING COST

ADVERTISING STRATEGY

• COMPETITION BETWEEN EUROPE AND AMERICA

• GAIN AWARENESS

• INCREASE CUSTOMER COOPERATION

• COMPETITION VIA TWITTER, INSTAGRAM, AND FACEBOOK

• #TEAMUSA1 VS #TEAMEUROPA1• HASHTAG HELPS MOVE THE AUDI FURTHER TO INCREASE CHANCES OF WINNING

ADVERTISING STRATEGY

• THE COUNTRY’S AUDI THAT CROSSES THE FINISH LINE FIRST WINS THE RACE

• 3 FANS FROM THE WINNING COUNTRY WIN AN AUDI A1

• MUST HAVE HASHTAGED AND FOLLOWED AUDI ON FACEBOOK/TWITTER/INSTAGRAM

• 5 FANS FROM THE WINNING COUNTRY WIN FREE OIL CHANGES FOR LIFE

ADVERTISING STRATEGY

• GAINING PUBLICITY

• VIRTUAL ADVERTISEMENTS WHERE YOU CAN SEE THE CARS MOVING ACROSS EACH MAP

• CITY BILLBOARDS, BUSES, SUBWAYS, TRAIN STATIONS, CASINOS, AND MALLS

• ALL FORMS OF SOCIAL MEDIA

• VIRTUAL WEBSITE THAT PROJECTS THE RACE AND CURRENT STANDINGS AS WELL AS CUSTOMER TWITTER/INSTAGRAM/FACEBOOK POSTS

• QR CODES THAT TAKE YOU TO THE VIRTUAL WEBSITE ON ALL ADVERTISEMENTS

JOIN THE RACE!