audi a1 presentation
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AUDI A1: ROAD TO AMERICA
HANNAH LATIMER, TRICIA FALLO, EMILY SCHLEIDER, LAUREN
RUBIS, ZOE CHRISTOPHER
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"WE DELIGHT CUSTOMERS WORLDWIDE."
AUDI MISSION STATEMENT
AUDI DEFINES “CUSTOMER DELIGHT” BY FOUR ACTIONS:
DEFINING INNOVATION
CREATING EXPERIENCES
LIVING RESPONSIBILITY
SHAPING AUDI
WHO IS AUDI?
• GERMAN AUTOMOBILE MANUFACTURING COMPANY
• FOUNDED IN 1909 BY AUGUST HORCH
• SLOGAN: VORSPRUNG DURCH TECHNIK (ADVANCEMENT THROUGH TECHNOLOGY)
AUDI A1 BENEFITS • CHEAPEST MODEL WITH LUXURY QUALITIES AND PRESTIGE
• TWO DOOR CAR WITH A LOT OF ROOM
• ADJUSTABLE SETTINGS
• SHARP STEERING
• WIDE RANGE OF ENGINES
• LOW RUNNING COST
ADVERTISING STRATEGY
• COMPETITION BETWEEN EUROPE AND AMERICA
• GAIN AWARENESS
• INCREASE CUSTOMER COOPERATION
• COMPETITION VIA TWITTER, INSTAGRAM, AND FACEBOOK
• #TEAMUSA1 VS #TEAMEUROPA1• HASHTAG HELPS MOVE THE AUDI FURTHER TO INCREASE CHANCES OF WINNING
ADVERTISING STRATEGY
• THE COUNTRY’S AUDI THAT CROSSES THE FINISH LINE FIRST WINS THE RACE
• 3 FANS FROM THE WINNING COUNTRY WIN AN AUDI A1
• MUST HAVE HASHTAGED AND FOLLOWED AUDI ON FACEBOOK/TWITTER/INSTAGRAM
• 5 FANS FROM THE WINNING COUNTRY WIN FREE OIL CHANGES FOR LIFE
ADVERTISING STRATEGY
• GAINING PUBLICITY
• VIRTUAL ADVERTISEMENTS WHERE YOU CAN SEE THE CARS MOVING ACROSS EACH MAP
• CITY BILLBOARDS, BUSES, SUBWAYS, TRAIN STATIONS, CASINOS, AND MALLS
• ALL FORMS OF SOCIAL MEDIA
• VIRTUAL WEBSITE THAT PROJECTS THE RACE AND CURRENT STANDINGS AS WELL AS CUSTOMER TWITTER/INSTAGRAM/FACEBOOK POSTS
• QR CODES THAT TAKE YOU TO THE VIRTUAL WEBSITE ON ALL ADVERTISEMENTS
JOIN THE RACE!