association social media soundbytes

Sound Bytes to Leverage Social Media ToolsLe i k n y J o h n s o nC l a i re B e r l i nM a d d i e G r a n t

#Tech12 SB1

Agenda

1. Leikny Johnson – ASCE and LinkedIn

2. Claire Berlin – NSA and Twitter

3. Maddie Grant – Google+, in theory

4. GROUP DISCUSSION – how to choose which tools to use?

Social Media at ASCE

Le i k n y J o h n s o n

Current social media channels at ASCE

How to choose the right platform

• Who is your audience?– Where do they already interact?

• What kind of content can you use?• How much time can you commit?• Have stakeholders in your organization already

claimed social sites on your behalf?

Who is your audience?• Students? Professionals?

• Technical? • Age group?• Are there already conversations on a particular

platform?• ASCE’s primary audience is its membership:

technical professionals, and LinkedIn has proven to be extremely popular

What does your content look like?

• All social media tries to spur conversation, but what you bringing to the mix?

• Pictures? Video? Links to interesting articles?• Remember to balance informational content with

promotions

How ASCE developed a LinkedIn presence

• Merged with an existing group that had potential (and a member-moderator)

• Kept the portal restricted to relevant information and jobs (not promotional)

• Seed discussions, but not from staff—find members to start discussions

• Largely a “hands-off” approach

ASCE LinkedIn in numbers

• 80,000 members (35,000 in December 2011)• 500-800 new members each week• Conversations can go on for months, with

hundreds of comments• Dozens of new conversations each week

How ASCE handles LinkedIn

• Access is limited to people with relevant profiles• Non-ASCE promotional posts are removed as soon

as possible• No staff posting beyond the Social Media Team• Linked from the website, emails, etc.• Staff will only step-in to conversations if policies

are violated

Accountants and Social Media? Case Study + Tips & Tricks

C l a i re B e r l i n N a t i o n a l S o c i e t y o f

Ac c o u n t a n t s

Twitter: https://twitter.com/nsataxFacebook:

https://www.facebook.com/nsacctLinkedIn: National Society of

Accountants

NSA Social Media

About @NSAtax

NSA Twitter Content & Usage

• NSA press releases• Industry news and releases• Recruitment offers• Giveaways• Lead generation • Customer Service • Blogs: internal and external SMEs

Tools: Using Lists to Manage Followers

https://support.twitter.com/articles/76460-how-to-use-twitter-lists

Tools: Buff er

• Set time zone and schedule • Install browser extension

• Setup campaign/keyword specific streams

• Clunkier UI for scheduling posts• Hootlet browser extension for

curation• Understand free vs. paid features

Tools: HootSuite

• Create if – then tasks using My Recipes

• RSS Updates Post to Twitter

Tools: IFTTT

• Full integration of social media into marketing strategy

• Increase original content sharing• Track more members who are using

social media• Pull in Twitter followers

What’s Next?

Thank You!

Claire BerlinTwitter: @claireberlincberlin@nsacct.org

Best Tips To Maximize Google+

M a d d i e G r a n t , C A E

WHY SHOULD YOU BE ON GOOGLE+?

WHY SHOULD YOU BE ON GOOGLE+?

“Websites using Google+ experience significant uplift in organic traffic.”

- Kevin Gibbons, Managing Director, Blue Glass content marketing agency

WHY SHOULD YOU BE ON GOOGLE+?

“Websites using Google+ experience significant uplift in organic traffic.”

- Kevin Gibbons, Managing Director, Blue Glass content marketing agency

SOURCE: How Much SEO Juice do you Get From Google+?http://www.slideshare.net/kevgibbo/how-much-seo-juice-do-you-get-from-google

(HANDOUT)Hubspot: How To Use Google+ for Business

(HANDOUT)Slide deck by Gideon Rosenblatt

ROSENBLATT ON NETWORKS

1. Web = information network connected by links. [GOOGLE]

2. Community = social network connected by relationships.[FACEBOOK]

3. But then came TWITTER…. connecting us to people we don’t know, around topics we’re interested in.

4. So now we’re “information networkers”, using social networks to connect information networks.

Google’s Mission Statement:

“To organize the world’s information and make it universally accessible and useful”.

Google’s Mission Statement:

“To organize the world’s information and make it universally accessible and useful”.

Google + is NOT trying to compete with Facebook to be another social network;

Google wants to map people to their interests.

Google already knows what our interests are…

But Google wants to know how we share those interests with others.

Google wants to know who CURATES content – not just creates it or consumes it.

• Circles = who you follow.• Follow people/orgs with relevant

interests.• Many will follow (circle) you back.

The most important thing to get started:

Find Shared Interestshttp://googleplussearch.chromefans.org/

Browse G+ Directories

http://findpeopleonplus.com/twitter2plus/

Follow relevant people

Follow Influencershttp://www.circlecount.com/

Measure the eff ects of your content

http://www.allmyplus.com/

Measure the reach of your content

Use Google+ help

Google+ is not about

It’s about

THANK YOU

• Maddie Grant, CAE• Twitter:

@maddiegrant• maddie@socialfish.o

rg• www.sociafish.org

GROUP DISCUSSION

Social Media Flow Chart

Social Media Flow Chart