association social media soundbytes
TRANSCRIPT
Sound Bytes to Leverage Social Media ToolsLe i k n y J o h n s o nC l a i re B e r l i nM a d d i e G r a n t
#Tech12 SB1
Agenda
1. Leikny Johnson – ASCE and LinkedIn
2. Claire Berlin – NSA and Twitter
3. Maddie Grant – Google+, in theory
4. GROUP DISCUSSION – how to choose which tools to use?
Social Media at ASCE
Le i k n y J o h n s o n
Current social media channels at ASCE
How to choose the right platform
• Who is your audience?– Where do they already interact?
• What kind of content can you use?• How much time can you commit?• Have stakeholders in your organization already
claimed social sites on your behalf?
Who is your audience?• Students? Professionals?
• Technical? • Age group?• Are there already conversations on a particular
platform?• ASCE’s primary audience is its membership:
technical professionals, and LinkedIn has proven to be extremely popular
What does your content look like?
• All social media tries to spur conversation, but what you bringing to the mix?
• Pictures? Video? Links to interesting articles?• Remember to balance informational content with
promotions
How ASCE developed a LinkedIn presence
• Merged with an existing group that had potential (and a member-moderator)
• Kept the portal restricted to relevant information and jobs (not promotional)
• Seed discussions, but not from staff—find members to start discussions
• Largely a “hands-off” approach
ASCE LinkedIn in numbers
• 80,000 members (35,000 in December 2011)• 500-800 new members each week• Conversations can go on for months, with
hundreds of comments• Dozens of new conversations each week
How ASCE handles LinkedIn
• Access is limited to people with relevant profiles• Non-ASCE promotional posts are removed as soon
as possible• No staff posting beyond the Social Media Team• Linked from the website, emails, etc.• Staff will only step-in to conversations if policies
are violated
Accountants and Social Media? Case Study + Tips & Tricks
C l a i re B e r l i n N a t i o n a l S o c i e t y o f
Ac c o u n t a n t s
Twitter: https://twitter.com/nsataxFacebook:
https://www.facebook.com/nsacctLinkedIn: National Society of
Accountants
NSA Social Media
About @NSAtax
NSA Twitter Content & Usage
• NSA press releases• Industry news and releases• Recruitment offers• Giveaways• Lead generation • Customer Service • Blogs: internal and external SMEs
Tools: Using Lists to Manage Followers
https://support.twitter.com/articles/76460-how-to-use-twitter-lists
Tools: Buff er
• Set time zone and schedule • Install browser extension
• Setup campaign/keyword specific streams
• Clunkier UI for scheduling posts• Hootlet browser extension for
curation• Understand free vs. paid features
Tools: HootSuite
• Create if – then tasks using My Recipes
• RSS Updates Post to Twitter
Tools: IFTTT
• Full integration of social media into marketing strategy
• Increase original content sharing• Track more members who are using
social media• Pull in Twitter followers
What’s Next?
Best Tips To Maximize Google+
M a d d i e G r a n t , C A E
WHY SHOULD YOU BE ON GOOGLE+?
WHY SHOULD YOU BE ON GOOGLE+?
“Websites using Google+ experience significant uplift in organic traffic.”
- Kevin Gibbons, Managing Director, Blue Glass content marketing agency
WHY SHOULD YOU BE ON GOOGLE+?
“Websites using Google+ experience significant uplift in organic traffic.”
- Kevin Gibbons, Managing Director, Blue Glass content marketing agency
SOURCE: How Much SEO Juice do you Get From Google+?http://www.slideshare.net/kevgibbo/how-much-seo-juice-do-you-get-from-google
(HANDOUT)Hubspot: How To Use Google+ for Business
(HANDOUT)Slide deck by Gideon Rosenblatt
ROSENBLATT ON NETWORKS
1. Web = information network connected by links. [GOOGLE]
2. Community = social network connected by relationships.[FACEBOOK]
3. But then came TWITTER…. connecting us to people we don’t know, around topics we’re interested in.
4. So now we’re “information networkers”, using social networks to connect information networks.
Google’s Mission Statement:
“To organize the world’s information and make it universally accessible and useful”.
Google’s Mission Statement:
“To organize the world’s information and make it universally accessible and useful”.
Google + is NOT trying to compete with Facebook to be another social network;
Google wants to map people to their interests.
Google already knows what our interests are…
But Google wants to know how we share those interests with others.
Google wants to know who CURATES content – not just creates it or consumes it.
• Circles = who you follow.• Follow people/orgs with relevant
interests.• Many will follow (circle) you back.
The most important thing to get started:
Find Shared Interestshttp://googleplussearch.chromefans.org/
Browse G+ Directories
http://findpeopleonplus.com/twitter2plus/
Follow relevant people
Follow Influencershttp://www.circlecount.com/
Measure the eff ects of your content
http://www.allmyplus.com/
Measure the reach of your content
Use Google+ help
Google+ is not about
It’s about
GROUP DISCUSSION
Social Media Flow Chart
Social Media Flow Chart