assignment #6: goals and objectives
Post on 22-Nov-2014
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Assignment #6Media Strategy in Digital CommunicationCopenhagen Business School
Assignment #6: Goals
Media Strategy in Digital CommunicationCopenhagen Business School
& Objectives
Today we’ll be establishing goals and their emerging objectives.
Today we’ll be establishing goals and their emerging objectives.Smith’s Phase One, Step 4
1What are the goals?
1Reputation management goalsRelationship management goalsTask management goals
What are the goals?
2What position does your company seek?
2What position does your company seek?
Go back to assignments #2 & #3.Seeking ≠ having.
3What are the specific objectives for each public?
3What are the specific objectives for each public?Awareness objectivesAcceptance objectivesAction objectives
!
Finished?Publish on the blogs.
Finished?Comment on the blogs.
Finished?That’s it.You’ve just tricked the ninja for one more week.
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