Assignment #6Media Strategy in Digital CommunicationCopenhagen Business School

Assignment #6: Goals

Media Strategy in Digital CommunicationCopenhagen Business School

& Objectives

Today we’ll be establishing goals and their emerging objectives.

Today we’ll be establishing goals and their emerging objectives.Smith’s Phase One, Step 4

1What are the goals?

1Reputation management goalsRelationship management goalsTask management goals

What are the goals?

2What position does your company seek?

2What position does your company seek?

Go back to assignments #2 & #3.Seeking ≠ having.

3What are the specific objectives for each public?

3What are the specific objectives for each public?Awareness objectivesAcceptance objectivesAction objectives

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Finished?Publish on the blogs.

Finished?Comment on the blogs.

Finished?That’s it.You’ve just tricked the ninja for one more week.