asian saas 2014 q4 benchmarks

www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific

1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia

1st SaaS Business Asia survey

Q4 2014

• $ are US$ • Survey was run in December 2014 among SaaS companies

identified at the time in “Maps of SaaS in Southeast Asia”. • Answers are from 32 founders and/or CEOs of the companies

www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific

1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia

Ecosystem: age of companies

72% of regional SaaS companies are younger than 2 years old • More and more SaaS are getting started, with more than a third in

their first year

Based on 32 answers

www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific

1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia

Ecosystem: business models

2/3 of SaaS companies have SaaS/Subscriptions as key part of their business:

• 24% are just getting started with the SaaS model. Consulting/services is still the majority of their revenues

• 70% of SaaS companies which make more than 50% of their revenues from subscriptions.

Based on 32 answers

www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific

1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia

Ecosystem: funding

Half of SaaS companies grew organically or with little funds. • 1 SaaS company out of 4 did not raise money so far. When adding

those who raise less than $100k, it’s close to 50% of companies. • More than 1/3 of companies raised more than half a million.

Based on 32 answers

www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific

1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia

Softwares used for Analytics and Business Intelligence

…other softwares in use include: Keen.io, Geckoboard, Tableau, Periscope, AppAnnie

97% use Google Analytics

30% Mixpanel

15% KissmetricsGoogle Analytics is the clear leader

for analytics

Based on 32 answers

www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific

1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia

Technology platforms used by SaaS businesses in Southeast Asia

…other include: Google Cloud, Microsoft Azure…

80% use Amazon Web

Services (AWS)55% GitHub

20% Heroku

AWS is the clear leader for web hosting20%

Digital Ocean10%

SoftLayer

Based on 32 answers

www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific

1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia

Marketing is done with…

…other softwares in use include: HubSpot, TweetDeck, Customer.io, Mailgun, Evenesis

70% use MailChimp

30% SendGrid

20% IntercomThe chimp gives high fives to

Southeast Asian SaaS companies

Based on 32 answers

www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific

1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia

Customers are taken care off with…

…others include: Twitter, Zoho, Insightly, RelateIQ

30% use ZenDesk

6% UserVoice

6% FreshDesk

However… 40% of SaaS companies are not using any dedicated Customer Support software.

The rest love ZenDesk

Based on 32 answers

www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific

1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia

Southeast Asian SaaS companies also use…

Zopim (for 45%), Slack (40%), Salesforce (20%)

Visual Website Optimiser, Optimizely, Pie

And payments are fragmented with no leading gateway Paypal, iPay88, Stripe, ChargeBee, Pinpayment

Based on 32 answers

www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific

1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia

Metrics: Conversion visitors to leads

A conversion rate of 5 to 10% is standard • Only 17% of companies achieve a conversion above 20%

Based on 24 answers

www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific

1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia

Metrics: Average Revenue Per Account

Half of companies are monetising their customers between $50 to $499 a month

• 16% are able to charge more than $500 a month

Based on 26 answers

www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific

1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia

Metrics: MRR growth

79% of SaaS companies are growing at more than 10% per month

Based on 23 answers

www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific

1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia

Customer Acquisition Channels split by company

Every SaaS company use a unique combination of marketing channels, depending on its target customers and growth stage.

Based on 32 responses