asian saas 2014 q4 benchmarks

www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific

1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia

1st SaaS Business Asia survey

Q4 2014

• $ are US$ • Survey was run in December 2014 among SaaS companies

identified at the time in “Maps of SaaS in Southeast Asia”. • Answers are from 32 founders and/or CEOs of the companies

http://www.saasbusiness.asia/maps/



Ecosystem: age of companies

72% of regional SaaS companies are younger than 2 years old • More and more SaaS are getting started, with more than a third in

their first year

Based on 32 answers



Ecosystem: business models

2/3 of SaaS companies have SaaS/Subscriptions as key part of their business:

• 24% are just getting started with the SaaS model. Consulting/services is still the majority of their revenues

• 70% of SaaS companies which make more than 50% of their revenues from subscriptions.

Based on 32 answers



Ecosystem: funding

Half of SaaS companies grew organically or with little funds. • 1 SaaS company out of 4 did not raise money so far. When adding

those who raise less than $100k, it’s close to 50% of companies. • More than 1/3 of companies raised more than half a million.

Based on 32 answers



Softwares used for Analytics and Business Intelligence

…other softwares in use include: Keen.io, Geckoboard, Tableau, Periscope, AppAnnie

97% use Google Analytics

30% Mixpanel

15% KissmetricsGoogle Analytics is the clear leader

for analytics

Based on 32 answers



Technology platforms used by SaaS businesses in Southeast Asia

…other include: Google Cloud, Microsoft Azure…

80% use Amazon Web

Services (AWS)55% GitHub

20% Heroku

AWS is the clear leader for web hosting20%

Digital Ocean10%

SoftLayer

Based on 32 answers



Marketing is done with…

…other softwares in use include: HubSpot, TweetDeck, Customer.io, Mailgun, Evenesis

70% use MailChimp

30% SendGrid

20% IntercomThe chimp gives high fives to

Southeast Asian SaaS companies

Based on 32 answers



Customers are taken care off with…

…others include: Twitter, Zoho, Insightly, RelateIQ

30% use ZenDesk

6% UserVoice

6% FreshDesk

However… 40% of SaaS companies are not using any dedicated Customer Support software.

The rest love ZenDesk

Based on 32 answers



Southeast Asian SaaS companies also use…

Zopim (for 45%), Slack (40%), Salesforce (20%)

Visual Website Optimiser, Optimizely, Pie

And payments are fragmented with no leading gateway Paypal, iPay88, Stripe, ChargeBee, Pinpayment

Based on 32 answers



Metrics: Conversion visitors to leads

A conversion rate of 5 to 10% is standard • Only 17% of companies achieve a conversion above 20%

Based on 24 answers



Metrics: Average Revenue Per Account

Half of companies are monetising their customers between $50 to $499 a month

• 16% are able to charge more than $500 a month

Based on 26 answers



Metrics: MRR growth

79% of SaaS companies are growing at more than 10% per month

Based on 23 answers



Customer Acquisition Channels split by company

Every SaaS company use a unique combination of marketing channels, depending on its target customers and growth stage.

Based on 32 responses

asian saas 2014 q4 benchmarks

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