ars medicina: the art of healing through social media

#ArtsMed

Hieverybody!

#ArtsMed

Mike Pascoe, MDDPTDMDDOPharmD

#ArtsMed

Mike Pascoe, PhD

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Image fromThieme

Atlas of Anatomy

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MedicineThe Arts in

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Ars medicina

Medicine

the art of healing

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the art of healing through social media

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social media

media

media is an instrument for communication, like a newspaper or radio

Media

Sender ReceiverInformation/Data

Wendy Maynard

Mass Media

Sender Receiver

Receiver

Receiver

Wendy Maynard

Information/Data

Participant

Participant

ParticipantInform

ation/DataInform

ation/

Data

Information/Data

Wendy Maynard

Social Media

Clinician

Student

PatientInform

ation/DataInform

ation/

Data

Information/Data

Wendy Maynard

Social Media

#ArtsMed

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34%

3%3%

3%3% 4% 4% 4%

8%

10%

23%

Nielsen, Aug 2010

Social media

Games

Email

Other

What do Americans do online?

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66%of online American adults use social networking sites, according to a 2012 Pew Internet Project study

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66%“Engage them where they are”

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GenderGenderMen 61%

Women 71*

AgeAge18-29 86***30-49 72**50-64 50*65+ 34

Race/EthnicityRace/EthnicityWhite 64Black 68

Hispanic 72

Household IncomeHousehold Income< $30K 71*

$30K - $49K 69$50K - $74K 60

> $75K 69*

Education LevelEducation Level< HS 63

HS grad 62~College 71*College+ 67

Geographic LocationGeographic LocationUrban 69

Suburban 65Rural 64

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Massive earthquake hits Japan | March 11, 2011

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“We were able to notify displaced patients via Twitter on where to acquire medications.”

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?

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0

100

200

300

400

2007 2008 2009 2010 2011 2012

PubMed search: “social media”

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Profession Author Year

Ophthalmologists Micieli 2012

Pharmacists Kukreja 2011

Surgeons Landman 2010

Nurses Mitchell 2012

Dermatologists Travers 2012

Studies describing health care professionals use of social media

#ArtsMed

1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely

5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials

#ArtsMed

1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely

5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials

#ArtsMed

#ArtsMed

1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely

5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials

#ArtsMed

#ArtsMed

#ArtsMed

1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely

5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials

#ArtsMed

Top 10 Medical Journals (ISI) on TwitterTop 10 Medical Journals (ISI) on TwitterN Engl J Med @NEJMLancet @TheLancetJAMA @JAMA_currentAnn Intern Med @AnnalsofIMPLoS Med @PLoSMedicineBrit Med J @bmj_latestAnn Rev Med @AnnualReviewsArch Intern Med @ArchInternMedCan Med Assoc J @CMAJ_NewsCochrane DB Syst Rev @CochraneCollab

#ArtsMed

Post criticisms to a wide audience instantaneously, not wait several months to publish a comment in a journal.

#ArtsMed

“We find that the volume of Twitter mentions is statistically correlated with arXiv downloads and early

citations just months after the publication of a preprint.”

#ArtsMed

1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely

5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials

#ArtsMed

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#ArtsMedALS

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1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely

5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials

#ArtsMed

“The most underutilized resource in all of health

care is the patient.”

e-Patient Dave (deBronkart)

#ArtsMed

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CaringBridge

#ArtsMed

#ArtsMed

1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely

5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials

#ArtsMed

#ArtsMed

1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely

5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials

#ArtsMed

#ArtsMed

1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely

5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials

#ArtsMed

#ArtsMed

HIPPA

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12 Word Social Media Policy

Don’t lie, don’t pryDon’t cheat, can’t deleteDon’t steal, don’t reveal

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ReleasedOct 12, 2012

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“Residency program directors anticipated using social media information to aid in future decisions for

resident selection and hiring.”

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Limitations to consider‣ Posts are not reviewed before going out

‣ Elevator test

‣ Difficult to verify identity of users

‣ Unprofessional behaviors (Chretien et al. 2011)

‣ 144/5156 (3%) of tweets by physicians unprofessional

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Pro tips‣ Revisit ever changing privacy settings in social media sites‣ Have someone in your department maintain social media sites‣ Enhance your social media presence by:

‣ Maintaining a consistent message‣ Remembering your audience‣ Having defined goals‣ Interacting with others‣ Promoting your account on websites, email, business cards

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60 University of Colorado accounts on twitter:twitter.com/mpascoe/cu/members

CU AnschutzCU DenverCU Book StoreCU Cancer CenterCU Career ServicesCU Denver AlumniCU DoctorsCU Family MedicineCU HS Library

CU OnlineCU OrthopaedicsCU OtolaryngologyCU PBSCU Pharm SchoolCU PM&RCU Public HealthCU Physical TherapyCU Sports Medicine

Assistive TechnologyBruce BensonChildren’s HospitalChip the BuffaloCOMIRBOffice of DiversitySchool of Pub AffairsUCH MediaUCD Writing Center

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Sir William Osler@OslerMD

http://hopkinsmedicine.orgLondon •

Canadian physician, pathologist, internist, educator, bibliophile, historian, author, and renowned practical joker.The old art cannot possibly be replaced by, but must be incorporated in, the new science. #socialmedia

5:21 PM - 11 Nov 1900 • Embed this Tweet

@brimil

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slideshare.net/pascoe

*coming soon!*

Education Scholarship and Innovation Symposium1-5:30 PM, Fulginiti PavilionPosters | Panels | Presentations