ars medicina: the art of healing through social media
DESCRIPTION
Medicine is the art of healing, and like all forms of art, medicine is practiced through a variety of techniques. In the spirit of enhancing the old art with new science, medical practitioners are encouraged to add social media (twitter) to their repertoire. This talk will examine current ways health care providers are leveraging social media as well as provide you with the technical skills required to unleash your inner creativity.TRANSCRIPT
#ArtsMed
Hieverybody!
#ArtsMed
Mike Pascoe, MDDPTDMDDOPharmD
#ArtsMed
Mike Pascoe, PhD
#ArtsMed
Image fromThieme
Atlas of Anatomy
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MedicineThe Arts in
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Ars medicina
Medicine
the art of healing
#ArtsMed
the art of healing through social media
#ArtsMed
social media
media
media is an instrument for communication, like a newspaper or radio
Media
Sender ReceiverInformation/Data
Wendy Maynard
Mass Media
Sender Receiver
Receiver
Receiver
Wendy Maynard
Information/Data
Participant
Participant
ParticipantInform
ation/DataInform
ation/
Data
Information/Data
Wendy Maynard
Social Media
Clinician
Student
PatientInform
ation/DataInform
ation/
Data
Information/Data
Wendy Maynard
Social Media
#ArtsMed
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34%
3%3%
3%3% 4% 4% 4%
8%
10%
23%
Nielsen, Aug 2010
Social media
Games
Other
What do Americans do online?
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66%of online American adults use social networking sites, according to a 2012 Pew Internet Project study
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66%“Engage them where they are”
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GenderGenderMen 61%
Women 71*
AgeAge18-29 86***30-49 72**50-64 50*65+ 34
Race/EthnicityRace/EthnicityWhite 64Black 68
Hispanic 72
Household IncomeHousehold Income< $30K 71*
$30K - $49K 69$50K - $74K 60
> $75K 69*
Education LevelEducation Level< HS 63
HS grad 62~College 71*College+ 67
Geographic LocationGeographic LocationUrban 69
Suburban 65Rural 64
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Massive earthquake hits Japan | March 11, 2011
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“We were able to notify displaced patients via Twitter on where to acquire medications.”
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?
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0
100
200
300
400
2007 2008 2009 2010 2011 2012
PubMed search: “social media”
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Profession Author Year
Ophthalmologists Micieli 2012
Pharmacists Kukreja 2011
Surgeons Landman 2010
Nurses Mitchell 2012
Dermatologists Travers 2012
Studies describing health care professionals use of social media
#ArtsMed
1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely
5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials
#ArtsMed
1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely
5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials
#ArtsMed
#ArtsMed
1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely
5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials
#ArtsMed
#ArtsMed
#ArtsMed
1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely
5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials
#ArtsMed
Top 10 Medical Journals (ISI) on TwitterTop 10 Medical Journals (ISI) on TwitterN Engl J Med @NEJMLancet @TheLancetJAMA @JAMA_currentAnn Intern Med @AnnalsofIMPLoS Med @PLoSMedicineBrit Med J @bmj_latestAnn Rev Med @AnnualReviewsArch Intern Med @ArchInternMedCan Med Assoc J @CMAJ_NewsCochrane DB Syst Rev @CochraneCollab
#ArtsMed
Post criticisms to a wide audience instantaneously, not wait several months to publish a comment in a journal.
#ArtsMed
“We find that the volume of Twitter mentions is statistically correlated with arXiv downloads and early
citations just months after the publication of a preprint.”
#ArtsMed
1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely
5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials
#ArtsMed
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#ArtsMedALS
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1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely
5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials
#ArtsMed
“The most underutilized resource in all of health
care is the patient.”
e-Patient Dave (deBronkart)
#ArtsMed
#ArtsMed
CaringBridge
#ArtsMed
#ArtsMed
1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely
5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials
#ArtsMed
#ArtsMed
1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely
5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials
#ArtsMed
#ArtsMed
1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely
5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials
#ArtsMed
#ArtsMed
HIPPA
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12 Word Social Media Policy
Don’t lie, don’t pryDon’t cheat, can’t deleteDon’t steal, don’t reveal
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ReleasedOct 12, 2012
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“Residency program directors anticipated using social media information to aid in future decisions for
resident selection and hiring.”
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Limitations to consider‣ Posts are not reviewed before going out
‣ Elevator test
‣ Difficult to verify identity of users
‣ Unprofessional behaviors (Chretien et al. 2011)
‣ 144/5156 (3%) of tweets by physicians unprofessional
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Pro tips‣ Revisit ever changing privacy settings in social media sites‣ Have someone in your department maintain social media sites‣ Enhance your social media presence by:
‣ Maintaining a consistent message‣ Remembering your audience‣ Having defined goals‣ Interacting with others‣ Promoting your account on websites, email, business cards
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60 University of Colorado accounts on twitter:twitter.com/mpascoe/cu/members
CU AnschutzCU DenverCU Book StoreCU Cancer CenterCU Career ServicesCU Denver AlumniCU DoctorsCU Family MedicineCU HS Library
CU OnlineCU OrthopaedicsCU OtolaryngologyCU PBSCU Pharm SchoolCU PM&RCU Public HealthCU Physical TherapyCU Sports Medicine
Assistive TechnologyBruce BensonChildren’s HospitalChip the BuffaloCOMIRBOffice of DiversitySchool of Pub AffairsUCH MediaUCD Writing Center
#ArtsMed
Sir William Osler@OslerMD
http://hopkinsmedicine.orgLondon •
Canadian physician, pathologist, internist, educator, bibliophile, historian, author, and renowned practical joker.The old art cannot possibly be replaced by, but must be incorporated in, the new science. #socialmedia
5:21 PM - 11 Nov 1900 • Embed this Tweet
@brimil
#ArtsMed
slideshare.net/pascoe
*coming soon!*
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