are your affiliates adding value?
Post on 13-May-2015
373 Views
Preview:
DESCRIPTION
TRANSCRIPT
Are Your Affiliates Adding Value?
By: Adam RiemerAdamR@adamriemer.mehttp://www.AdamRiemer.me@Rollerblader on Twitter
Are Your Affiliates Adding Value
Traffic Patterns & Coupon Sites Trademark Bidders Adware Managers and OPMs Cashback & Loyalty Sites Self Shoppers SEO Branding
Traffic Patterns & Coupon Sites
Affiliates are supposed to have their own traffic. Independent Does not rely on your site or your own efforts
Do your Affiliate sales match your own site’s sales? Test the traffic:
Coupons – remove the box, place coupons next to the box, use multiple cookies, only show box when referred from coupon sites, etc…
Host Separate Sales – before or after official sales Seasonal sites and niche sites can be an exception
Extra pushes
Your TrafficYour Traffic
Affiliate Traffic
Trademark Bidders
The bad: Bidding on your domain Bidding on your trademark (Brand name vs. general
name) Bidding on your domain + modifiers Direct linking
The good You get more coverage on general names Block your competitors on your domains
Coupon Sites
http://bit.ly/dhPLoj Coupon specific searches
Adware
The good: Showing over a competitors site (Good?) Large communities Showing ads in the SERPs (Good or Bad?)
The bad: Showing ads over your own site Replacing other channels and Affiliate’s cookies Lawsuits
Lets see what it looks like:
http://www.affiliatesummit.com/adam-asw12
Managers and OPMs
What are you paying them to do? Auto approve Monitor and manage Ensure extra promotions Ensure compliance
Program FTC Nexus
Adware monitoring Recruitment Activation campaigns
Cashback and Loyalty Sites
The Bad: Adware Audit your sales
30, 60, 90 & 120 days. Return period. No customer acquisition (This is not always true) Fraud orders Profitability measures
Margins – discount, commission and no acquisition SEO for your name
Lose a customer’s margin for life when they discover cash back The Good:
Move old inventory Great exposure for new or small brands New customers via media buys
You have to go around the network and directly with the Affiliate
Self Shoppers
Ask yourself Is the goal customer acquisition What are my margins Testing the user experience and product for reviews A Non-Affiliate, current customer who knows what
Affiliate Marketing is Testing your tracking How valuable is this customer?
SEO
The Bad: Are Affiliate links backlinks Do Affiliates take away from our internal efforts Showing up organically for trademarks Should we provide a keyword list
Benefits Negatives
Should we pay on sales that come off trademarks only
Questions?
@Rollerblader on TwitterAdamR@adamriemer.mehttp://www.adamriemer.meAdam Riemer Marketing, LLC.
top related