aps2013 opening slides - #aps2013

WELCOME TO…

SOLVING THE MOBILE APP DISTRIBUTION PROBLEM

“Whether you’re building an app for photos, shopping, messaging, local, movies, or news, there are now 2-3 very high-quality competitors in each category”

@ANDREWCHEN “Distribution is much harder on mobile than web … You need to master the ‘download app, use app, keep using app, put it on your home screen’ flow and that is a hard one to master”

FRED WILSON, UNION SQUARE VENTURES

“At best, we retain 5% of users through the entire onboarding process”

VIBHU NORBY, ORIGAMI LABS

MOBILE GROWTH HACKING QUESTIONS TO ANSWER TODAY •  What are the latest appstore optimization techniques?

•  How do you navigate a sea of 200+ mobile ad networks and bring down cost-per-install?

•  What are the new App Discovery channels that are emerging?

•  How to get users engaged and turn downloads into MAUs and DAUS?

OUR SPONSORS

PARTNERS

•  WIFI    

•  Please  put  your  phone  on  silent    

•  Please  wear  your  Lanyards  at  all  6mes  

HOUSEKEEPING

•  #APS2013  

•  @apppromo0on    •  Audio-­‐visual  recordings  are  being  made  of  this  

event  

•  Presenta0ons  will  be  available  to  aAendees  aBerwards    

MEDIA

LUNCH AND OTHER REFRESHMENTS 8.00  BREAKFAST    10.45  COFFEE      13.00  LUNCH    15.45  AFTERNOON  TEA                          18.00  DRINKS    

ROUNDTABLE FORMAT

EVALUATION FORM

AGENDA APPSTORES                    BREAK                    MOBILE  ADVERTISNG                LUNCH  APP  DISCOVERY                AFTERNOON  TEA  ENGAGEMENT                        PIMMS  ROUNDTABLES                DRINKS                              

       9.00  -­‐  10.45                10.45  -­‐  11.15  

           11.15  -­‐  13.00                    13.00  -­‐  14.00                      14.00  -­‐  15.45    

15.45  -­‐  16.10                  16.10  -­‐  17.25  

17.25  -­‐  18.00    18.00  -­‐  20.00