apresentação lucy crook - be better / how to be a hustler

APPM Marketing Marathon

How to be a

HUSTLER

Lucy Crook - Second Home Lisboa

HUSTLEA State of Great Activity

Hustler: (Noun)

An enterprising person, determined to succeed.

They outsmart the smart.

They know how to get money and are skilled at doing so.

A Fresh Perspective on

How we Work

Grad Trainee

Grad Trainee

Account Manager

Grad Trainee

Account Manager

Account Director

Grad Trainee

Account Manager

Account Director

Group Account Director

Grad Trainee

Account Manager

Account Director

Group Account Director

Managing Director

Head of Account Management

2015

2015

Business Owner

Hotpod Yoga

2015

Business Owner

2015

Business Owner

Freelance PR

Actress in TV Ad

Property Finder

Wellness Retreat Chef

Yoga Teacher Training

Event Organizer

Opened my eyes to

A New Way of Working

Linear Progression

StarbustActivity

Welcome to Freelance

Forbes

Who says you can’t drive an Uber in the morning, design websites all afternoon, and cater your own food company at night?

The old economy would lead you to believe that you should pick one job, work hard for the next 40 years at that company, and

then retire. Not the new economy. The more diverse your skill set, the more opportunities come your way.

Copenhagen Coffee Lab

35%US Workforce

Earned $1 Trillion in 2016.

Freelancers make up

50%By 2020.

Estimated to increase to

The Robots are Coming

39%Jobs in the Legal

Sector will be automated.

96%Accountancy Jobs will disappear due

to automation

47%Jobs will disappear

in the next 20 years.

39%Jobs in the Legal

Sector will be automated.

96%Accountancy Jobs will disappear due

to automation

47%Jobs will disappear

in the next 20 years.

10 Years

Freedom to work anywhere

What does this mean for Individuals?

HustlerMindset

Greater independence

Remote working

The Side-Hustle

Permission to explore

Develop a broad skillset

Adapt or die

What does this mean for Companies?

HustlerMindset

Leverage extended workforce - better work, faster, lower cost.

Allow employees to move laterally.

Do we bin Roles & Responsibilities?

Google’s 20% Time Side Project.

How to Hustle 5 Lessons Learned

Don’t be shy.

Build your network.

Fuck things up every now and then.

Perservere.

Try it, you might like it.

Thank You

lucy@secondhome.io