appsworld: panel discussion about mobile operator api strategies

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Mobile Operator API Strategies

PanelManfred Bortenschlager(AppsWorld, October 22, 2013)

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Why APIs & API Strategies ?

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10,168

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Service Usage

Operator Services and APIs

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Panellists

• Caroline LewkoCEO, Wireless Industry Partnership (WIP)

• Laurent BenvenisteLocal and Enabler Partnerships Director, Orange

• Marcus DormannsSenior Director Product Management (OneAPI), GSMA

• Richard SueselbeckSenior Developer Evangelist, Deutsche Telekom AG

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• Caroline LewkoCEO, Wireless Industry Partnership (WIP)

• Laurent BenvenisteLocal and Enabler Partnerships Director, Orange

• Marcus DormannsSenior Director Product Management (OneAPI), GSMA

• Richard SueselbeckSenior Developer Evangelist , Deutsche Telekom AG

Panel Topics– In which areas can operators deliver a strong

value proposition to developers?

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Please allow any developer to engage with the MNO platform without signing complicated agreements.

Document the platform and its APIs without signup; provide test/sandbox servers and ways to test an app without signing an agreement; write example libraries and put them on github.

Developers make the platform vibrant, and developers are not interested in engaging in a "partnership" model;

allow anyone to work with your APIs and then they will do so.

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• Caroline LewkoCEO, Wireless Industry Partnership (WIP)

• Laurent BenvenisteLocal and Enabler Partnerships Director, Orange

• Marcus DormannsSenior Director Product Management (OneAPI), GSMA

• Richard SueselbeckSenior Developer Evangelist , Deutsche Telekom AG

Panel Topics– In which areas can operators deliver a strong

value proposition to developers?– Are developers important for an operator’s API

strategy? If so, what can operators do to improve the ‘developer experience’?

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Have a great:

For more info about GSMA’s work in Operator APIs:mbortenschlager@gsma.com

www.gsma.com/oneapi

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Backup

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API Strategy Components

• Objectives – Embedded in business strategy

• A great product – Competitive advantage and technological choices

• Business model• Appropriate marketing– Segmentation– Targeting (evangelists)

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MethodologyResearch questionWhat are assets only operators can offer to developers providing unique value?

Outreach70,000 contact points with over 700 responses

MethodPerceived-use Value analysis in two phases

1. Qualitative PhaseExpert interviews

2. Quantitative PhaseOnline questionnaire

Assess which assets developers value Confirm existing assumptions Identify new opportunities

Quantify outcomes from Phase 1 Gauge relevance of Network APIs Deduce relevant strategies

Operator API Developer Survey Results