appsworld: panel discussion about mobile operator api strategies
DESCRIPTION
These are the slides I used during the "Mobile Operator API Strategy" panel at AppsWorld (Oct 22, 2013). Find more details on http://manfredbo.tumblr.comTRANSCRIPT
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Mobile Operator API Strategies
PanelManfred Bortenschlager(AppsWorld, October 22, 2013)
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Why APIs & API Strategies ?
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10,168
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Service Usage
Operator Services and APIs
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Panellists
• Caroline LewkoCEO, Wireless Industry Partnership (WIP)
• Laurent BenvenisteLocal and Enabler Partnerships Director, Orange
• Marcus DormannsSenior Director Product Management (OneAPI), GSMA
• Richard SueselbeckSenior Developer Evangelist, Deutsche Telekom AG
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• Caroline LewkoCEO, Wireless Industry Partnership (WIP)
• Laurent BenvenisteLocal and Enabler Partnerships Director, Orange
• Marcus DormannsSenior Director Product Management (OneAPI), GSMA
• Richard SueselbeckSenior Developer Evangelist , Deutsche Telekom AG
Panel Topics– In which areas can operators deliver a strong
value proposition to developers?
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Please allow any developer to engage with the MNO platform without signing complicated agreements.
Document the platform and its APIs without signup; provide test/sandbox servers and ways to test an app without signing an agreement; write example libraries and put them on github.
Developers make the platform vibrant, and developers are not interested in engaging in a "partnership" model;
allow anyone to work with your APIs and then they will do so.
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• Caroline LewkoCEO, Wireless Industry Partnership (WIP)
• Laurent BenvenisteLocal and Enabler Partnerships Director, Orange
• Marcus DormannsSenior Director Product Management (OneAPI), GSMA
• Richard SueselbeckSenior Developer Evangelist , Deutsche Telekom AG
Panel Topics– In which areas can operators deliver a strong
value proposition to developers?– Are developers important for an operator’s API
strategy? If so, what can operators do to improve the ‘developer experience’?
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Have a great:
For more info about GSMA’s work in Operator APIs:[email protected]
www.gsma.com/oneapi
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Backup
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API Strategy Components
• Objectives – Embedded in business strategy
• A great product – Competitive advantage and technological choices
• Business model• Appropriate marketing– Segmentation– Targeting (evangelists)
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MethodologyResearch questionWhat are assets only operators can offer to developers providing unique value?
Outreach70,000 contact points with over 700 responses
MethodPerceived-use Value analysis in two phases
1. Qualitative PhaseExpert interviews
2. Quantitative PhaseOnline questionnaire
Assess which assets developers value Confirm existing assumptions Identify new opportunities
Quantify outcomes from Phase 1 Gauge relevance of Network APIs Deduce relevant strategies
Operator API Developer Survey Results