applications of the social semantic web

Social Semantic Web and its applications applications and practice

Maciej  Dabrowski  macdab@gmail.com  

What?

1.  APPLICATION DOMAINS 2.  LINKED OPEN DATA 3.  ENTEPRISE 2.0 4.  THE WEB

CHARATERISTICS

LARGE VOLUME OF HETEROGENEOUS DATA

3 “V”S OF BIG DATA: §  VOLUME §  VARIETY §  VELOCITY

REMEMBER

THE LINKED DATA WEB IS NOT JUST ABOUT CONNECTING DATASETS, BUT ABOUT LINKING INFORMATION AT THE LEVEL OF A SINGLE STATEMENT OR FACT

WHERE linked data and ssw are applied

THE WEB E-GOVERNMENT ENTERPRISE 2.0 SOCIAL PLATFORMS NEWS/MEDIA PORTALS AGGREGATORS OTHER

THE WEB

Google recipes

h6p://support.google.com/webmasters/bin/answer.py?hl=en&answer=173379  

GOOD RELATIONS

enterprise

Enterprise 2.0

“ENTERPRISE 2.0 IS THE USE OF EMERGENT SOCIAL SOFTWARE PLATFORMS WITHIN COMPANIES, OR BETWEEN COMPANIES AND THEIR PARTNERS OR CUSTOMERS”

- MCAFEE, MIT SLOAN, 2006

Enterprise 2.0 and the Web

MANY ENTERPRISES HAVE AN ONLINE PRESENCE ON VARIOUS WEB 2.0 SERVICES TO REACH THEIR CUSTOMERS:

TWITTER SLIDESHARE FACEBOOK FLICKR LINKEDIN ETC.

Social aspects of Enterprise 2.0

ENTERPRISE 2.0 INTRODUCES NEW PARADIGMS IN ORGANISATIONS WITH REGARDS TO KNOWLEDGE SHARING AND COMMUNICATION PATTERNS ADOPTION: http://strange.corante.com/2006/03/05/an-adoption-strategy-for-social-software-in-enterprise

Open-source applications

OPEN-SOURCE WEB 2.0 APPS CAN BE EFFICIENTLY USED IN ORGANISATIONS TO BUILD ENTERPRISE 2.0 ECOSYSTEMS: BLOGGING: WORDPRESS, ETC. WIKIS: CONFLUENCE, MEDIAWIKI… INTEGRATED CMSS: DRUPAL, ETC.

A Use Case: Enterprise Social Web

Information fragmentation issues

HETEROGENEITY OF PEOPLE, SERVICES, NEEDS AND PRACTICES LEADS TO VARIOUS SERVICES AND TOOLS BEING DEPLOYED

BY USING VARIOUS SERVICES (BLOGS, WIKIS, ETC.), INFORMATION ABOUT A PARTICULAR OBJECT (E.G. A PROJECT) IS FRAGMENTED OVER A COMPANY’S NETWORK

APPLICATIONS ACT AS INDEPENDENT DATA SILOS, WITH DIFFERENT APIS, DIFFERENT DATA FORMATS - DATA INTEGRATION CAN BE A COSTLY TASK

Cisco use case

HETEREGENEOUS DATA: §  CALENDAR §  EMAIL §  INSTANT MESSAGES §  DOCUMENTS §  SENSORS CONCEPT: MY PHONE RINGS, DISPLAY ALL THE RELEVANT PIECES OF INFORMATION TO THE INCOMING CALL

MEDIA

Bbc use case

CREATE HAND-CRAFTED, CUSTOMIZED SITES FOR THEIR PROGRAMS TO PROMOTE THEM 1000 – 1500 PROGRAMS AIRED DAILY ONLY SOME PROGRAMS COVERED DUE TO THE LACK OF RESOURCES

BBC INTERACTIVE VIDEO PLAYER FOR THE OLYMPICS

MOTIVATION

DATA VOLUME IS VAST TOO MUCH TO CURATE MANUALLY SERVICES: 1.  A STATS SERVICE, THE OLYMPIC DATA API

PROVIDING ALL OF THE SPORTS DATA: SCHEDULES, STARTING LINEUPS, RESULTS, RECORDS, MEDAL TABLES AND VIDEO LOGGING DATA.

THREE SERVICES

2.  THE DYNAMIC SEMANTIC PUBLISHING PLATFORM (DSP). THIS IS THE FRAMEWORK FOR CREATING OVER 10,000 ATHLETE PAGES, PLUS A PAGE PER EVENT, DISCIPLINE, COUNTRY AND VENUE.

3.  A SERVICE TO RECEIVE, PROCESS AND STORE DATA FROM THE OLYMPIC BROADCASTERS' DATA FEED (BDF).

BBC AND LINKED DATA

RESULT OF THE LONDON IO SUCCESS FUNDED TO EXPLORE LINKED DATA TECH FOCUSED AROUND FOUR AREAS: •  LOCATION •  EVENTS •  POLITICS •  RESPONSIVE DESKTOP

BBC AND LINKED DATA

STEP1: EXTRACT NAMED ENTITIES •  “LONDON”, “MR CAMERON” •  USE NLP (NATURAL LANGUAGE PROCESSING)

STEP2: MATCH TO DBPEDIA CONCEPTS “LONDON” TO http://dbpedia.org/resource/London

HTTP://WWW.BBC.CO.UK/BLOGS/INTERNET/POSTS/OLYMPIC_DATA_SERVICES_AND_THE

Notube – bbc social tv

SENSORS

LINKED SENSOR MIDDLEWARE

SENSORS PUBLISH SEMANTIC DATA LSM INTEGRATES STRUCTURED DATA FROM VARIOUS TYPES OF SENSORS TO PROVIDE A UNIFIED VIEW THAT IS EASY TO QUERY AND ANALYZE

h6p://lsm.deri.ie  

Citizen sensing

USING CONTENT AND BEHAVIOURS OF USERS TO UNDERSTAND WHAT’S HAPPENING ON THE WEB WIDE USE OF WEB 2.0 MEDIA IN CRISIS SITUATIONS

EARTHQUAKES TERRORISM PLANE CRASH …

Sakaki  et  al,  2010  

h6p://techcrunch.com/2008/11/26/first-­‐hand-­‐accounts-­‐of-­‐terrorist-­‐a6acks-­‐in-­‐india-­‐on-­‐twi6er/  

crowdsourcing

THE PRACTICE OF OBTAINING NEEDED SERVICES, IDEAS, OR CONTENT BY SOLICITING CONTRIBUTIONS FROM A LARGE GROUP OF PEOPLE, AND ESPECIALLY FROM AN ONLINE COMMUNITY.

government

RESEARCH FUNDING EXPLORER

Research funding explorer

BODIES: §  THE DEPARTMENT OF BUSINESS

INNOVATION AND SKILLS (BIS), §  TALIS, §  THE RESEARCH COUNCILS UK, §  THE FUNDING COUNCILS, INTELLECTUAL

PROPERTY OFFICE (IPO) §  TECHNOLOGY STRATEGY BOARD (TSB)

HTTP://BIS.CLIENTS.TALIS.COM/ABOUT

Research funding explorer

DATA: §  STEM CELL RESEARCH, §  RFID, §  ADVANCED COMPOSITE MATERIALS, §  PLASTIC ELECTRONICS

ALL INTEGRATED USING LINKED DATA

HTTP://BIS.CLIENTS.TALIS.COM/ABOUT

HTTP://WWW.ERS.USDA.GOV/DATA-PRODUCTS/ATLAS-OF-RURAL-AND-SMALL-TOWN-AMERICA/GO-TO-THE-ATLAS.ASPX#.UYG_CR_1BMG

Large movement in the uk

other

Life sciences

THE BIO2RDF PROJECT USES OPEN-SOURCE SEMANTIC WEB TECHNOLOGIES TO PROVIDE INTERLINKED LIFE SCIENCE DATA TO SUPPORT BIOLOGICAL KNOWLEDGE DISCOVERY

A detailed example

Multinational company use case

HETEREGENEOUS DATA: §  CALENDAR §  EMAIL §  INSTANT MESSAGES §  DOCUMENTS §  SENSORS CONCEPT: MY PHONE RINGS, DISPLAY ALL THE RELEVANT PIECES OF INFORMATION TO THE INCOMING CALL

APPROACH

ALL SOURCES PRODUCE RDF USE EXISTING VOCABULARIES WHERE POSSIBLE, OTHERWISE, PROPOSE A NEW STANDARD INTEGRATE WITH THE EXISTING SYSTEM RDF DATA IS PROCESSED WITH SPARQL SMEANTIC WEB RELEVANT AT TWO STAGES: •  MAPPING •  QUERYING

Mapping - ontologies

Example mapping

summary

THE WEB E-GOVERNMENT ENTERPRISE 2.0 SOCIAL PLATFORMS NEWS/MEDIA PORTALS AGGREGATORS