apacer company profile anna elferink apacer technology inc. croatia, rabac 20.05.2005
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Apacer Company Profile
Anna Elferink
Apacer Technology Inc.
Croatia, Rabac 20.05.2005
Apacer
Supplier of
DRAM and Flash Storage Devices
A pacerALIThe 3rd w aveAcer testing
Independentbusiness units
Acer inc.Weblink Int'l inc.HiTrust inc.Lottery Techn. Serv.
Acer branded
AO pen inc.Wistron corp.Wistron Softw are inc.Wistron NeWeb corp.Wistron Nexus W eb
Wistron
BenQ corp.AU O ptronics corp.Darfon E lectr. corp.Daxon Technology
BenQ
A cer group
Apacer® and the Acer group
35.000 employees and $21 billion turnover
Acer-group is profitable!
Apacer® in brief
Established in July, 1997Head office in Taipei, TaiwanProduction plant in Lung-Tan, Taiwan 3rd party production plant in California, USA520 employees worldwideSales offices in Europe, USA, Pacific and ChinaISO 9002 certified
Factory Outlook
Apacer® in brief
Established in July, 1997Head office in Taipei, TaiwanProduction plant in Lung-Tan, Taiwan 3rd party production plant in California, USA520 employees worldwideSales offices in Europe, USA, Pacific and ChinaISO 9002 certified
Apacer® in brief
Established in July, 1997Head office in Taipei, TaiwanProduction plant in Lung-Tan, Taiwan 3rd party production plant in California, USA520 employees worldwideSales offices in Europe, USA, Pacific and ChinaISO 9002 certified
Organization of Apacer®Apacer Inc.
South Europe Japan China North americaCentral Europe Middle East South americaEast Europe Asia PacificUnited KingdomScandinaviaAfrica
Europe (AMH) Pacific (AMP) China (AMC) America (AMA)
Table: Top-10 Third-Party DRAM Module Suppliers in 2004 (Ranking by Revenue)
2004 rank2003 Rank
Company Name2004 Revenue
($ millions)2004 Market
Shares2003 Revenue
($ millions)2003 Market
Share2004/2003
sale %
1 1 Kingston Technology 2,450 27.0% 1,814 26.7% 35%2 2 Smart Modular Technologies 740 8.1% 700 10.3% 6%3 4 A-Data 726 8.0% 381 5.6% 91%4 3 Crucial Technology 550 6.1% 430 6.3% 28%5 13 Apacer Technology 412 4.5% 171 2.5% 141%6 7 Ramaxel Technology 411 4.5% 282 4.1% 46%7 6 MA Labs 312 3.4% 300 4.4% 4%8 8 Kingmax Semiconductor 265 2.9% 270 4.0% -2%9 10 Transcend 248 2.7% 200 2.9% 24%10 15 Viking Interworks 220 2.4% 135 2.0% 63%
Others 2,747 30% 1,981 22% 75%Total 9,081 100.0% 6,798 100.0% 34%
Source: iSuppli Corp. April 2005
Bring peopleconvenience and fun
at home, in theoffice, or on the move
Mission
Communication
Computer
Consumer
Home
Workplace
Travel
“3C” applications
DRAM
Desktop memory
1. SDRAM PC 100/133 – only Apacer branded memory, Major on third Chip – Infineon, Samsung, Apacer, Mosel
2.. DDR PC 266 – only Major on third, Apacer branded memory Chip – Apacer, Infineon, Samsung, Mosel, Power Chip
3. DDR PC 333 and PC 400: Entry level – AM1 Middle range – Apacer on Apacer. Chip – Apacer. High end – Major on third, Apacer branded. Chip – Infineon, Samsung, Mosel, Power Chip
4. DDR II PC 400 – Samsung Original 5. DDR II PC 533: Entry level – AM1 High end – Major on third: Elpida, Samsung, Infineon 6. RIMM PC 800- Samsung Original/Apacer
Notebook memory
Focus on mid, high-end & upgrade marketApacer® SODIMM SDRAM @ 133 MHzApacer® SODIMM DDRAM @ 266 MHzApacer® SODIMM DDRAM @ 333 MHzApacer® SODIMM DDRAM @ 400 MHz
Proprietary memory
Sun MicroIBM, HP, Compaq, Acer, Toshiba,Nec, Apple,
Fujitsu-Siemens, Sony etc.Printer MemoriesMicro DIMMs
Server memory
Focus on high-end & upgrade marketApacer® PC100 @ 100 MHz SDRAMApacer® PC133 @ 133 MHz SDRAMApacer® PC2100 @ 266 MHz DDRAMApacer® PC2700 @ 333 MHz DDRAMApacer® PC3200 @ 400 MHz DDRAMApacer® 800 MHz RIMMApacer® 1066 MHz RIMMECC & REG
OK Series
Focus on Game players & Advanced usersHigh efficiency and High reliabilitySuperior compatibility and stabilityUtilizes full performance and efficiency on both
the motherboard and the systemDDR-500 (PC4000), DDR2-600 (PC4800)
and DDR2-667 (PC5300) Capacity from 256MB to 1GB
Retail-pack
Why Apacer DRAM? Superior compatibility Technical support Customer Services Quality Unique part-numbers6 layer PCB Single/retail packed Fast deliveryDRAM chips from A-graded vendorsPCB, Module created in Apacer factoryBackend resources from the Acer-group
Partners
Flash
Compact Flash Card
50 pins connector Conforms to PCMCIA ATAspecifications
Dual 3.3v and 5.0v operationBuilt in Dynamic Defect Management & Error
Correction (ECC)Capacities range from 32MB to 1GBread speed 3.5MB/s,
write speed 1.2MB/s
Photo Steno II
Write speed up to 9MB/s, Read speed up to 10MB/s Compatible across many platforms CFA 2.0 command compliant Low power consumption Capacity support from 256MB to 4GB Support PIO up to Mode-4 and
Multi-word DMA up to Mode-2
New!
Photo Steno Pro II
Write speed up to 13MB/s, Read speed up to 15MB/s Compatible across many platforms CFA 2.0 command compliant Low power consumption Capacity support from 256MB to 1GB
(2GB & 4GB will be available in Q4) Support PIO up to Mode-4 and
Multi-word DMA up to Mode-2
New!
Smart Media
Capacities from 32 to 128 MBPerformance :
3.5MB/sec (Media transfer) to 8MB/sec (Interface transfer)
Includes a Write Protection removable padCareful with storing and handling
less than 1mm thick !
Multi Media Card
World’s smallest solid-state storage device Used in ultra small devices
Performance 1.7MB/sec Read, 0.4MB/sec WriteCapacities from 32 to 256 MB
RS-MMC
One-half the size of the standard MMCDimension: 24 (W) x 18 (L) x 1.4 (H) mmWeight: about one gramSupported by Nokia, Motorola, Samsung
and Siemens Performance 3.0MB/sec Read,
2.4MB/sec WriteCapacity support from 32MB to 512 MB
New!
Dual Voltage RS-MMC
Fully compatible with MultiMedia Card system specification version 3.31
Store, erase and re-useDimensions:
24mm(W) x 18mm(L) x 1,44mm(H), Weight: 0.8gOperating voltage supported: 1.8V and 3.3VCapacity support from 32MB to 128MB
Secure Digital Card
Second generation of the MMC standardCapacities from 32MB to 1GBEnhanced Security - Cat IIIPerformance increase due to 3 additional data linesIncluded is a Write-protect switch
Mini-SD
Speed Rate up to 40x (6MB/s)Compliant with Secure Digital Music Initiative portable
device requirementsDimensions: 20 (W) x 21.5 (L) x 1.4 (H) mmCapacity support from 32MB to 256MBM/P schedule: Oct. 2004
New!
Hi-speed SD
Speed rate up to 60x (9MB/s)Dimension: 24 (W) x 32 (L) x 2.1 (H) mmCompliant with Secure Digital Music Initiative portable
device requirementsCapacity support from 128MB - 1GBM/P schedule: Oct. 2004
New!
Memory Stick
Capacities from 64 to 128 MBApacer® is one of the 5 parties who have a license to
produce and sell Memory Stick Sony Sandisk Lexar I/O Data Apacer®
Performance 1.8MB/sec Write, 2.45MB/sec Read.
Memory Stick MagicGate
Fully compatible with devices inset Memory Stick & Memory Stick Duo slots
Size H2.5 x W50 x D2.8mmLower Power Consumption
New!
Memory Stick Duo
Fully compatible with devices inset MemoryStick & Memory Stick Duo slots
Size H20 x W31 x D1.6mm Low power consumption
New!
Memory Stick PRO
Fully compatible with devices inset MemoryStick & Memory Stick Duo slots
Size H21.5 x W50 x D2.8mmLow power consumption Max. Transfer rate: 20MB/sec (theoretically)
New!
Memory Stick PRO Duo
Fully compatible with devices inset MemoryStick & Memory Stick Duo slots
Size H20 x W31 x D1.6mm Low power consumption
New!
xD cards
Capacities from 64 to 512MBCards supplied by Fujifilm or OlympusCan be used in Apacer Card Readers by use of a xD-
to-CF adapter
Peripherals
Embedded reader ER-071
4 sockets support CF Type I/II, IBM Micro Drive, SD, MMC, SM, MS, MS Pro
Allow data exchange in different sockets High-Speed USB 2.0 interfaceSystem support: Windows 98/98SE/2000/ME/XP,
Linux 2.4.X, Mac. 9.X
New! Embedded reader ER151
USB 2.0 15-in-1 solutionPlug & Play connectionReads & Writes:
USB Port CompactFlash™ Card Type I/II, IBM Microdrive™, Magicstor SmartMedia™ Card, MultiMedia™ Card, RS-MMC Card Secure Digital™ Card, mini Secure Digital Card Memory Stick™ Card, Memory Stick PRO™ Card MagicGate (Access only), Memory Stick Duo™ Card
and Memory Stick PRO Duo Card
Mega Steno MG820USB 2.0 8-in-1 solutionplug & play connectionReads and writes:
Compact Flash cards type I & II IBM Micro Drive Smart Media cards Multi-Media cards Secure Digital cards Memory Stick / Memory Stick PRO/ Memory Stick
Duo
New! Mega Steno MGA20
USB 2.014-in-1 solutionPlug & Play connectionReads & Writes:
CompactFlash™ Card Type I/II, IBM Microdrive™ MagicStore
SmartMedia™ Card, MultiMedia™ Card, RS-MMC Card Secure Digital™ Card, mini Secure Digital Card Memory Stick™ Card, Memory Stick PRO™ Card MagicGate (Access only), Memory Stick Duo™ Card
and Memory Stick PRO Duo Card.
USB Devices
Handy Steno HT202
Unique design of USB 2.0 flash driveCapacities from 32 MB to 2 GBAccessory - docking station
Handy Steno HT203
USB2.0 High Speed Transferability - Read Speed up to 20MB/sec, Write Speed up to 14MB/sec
Stylish/Unique design stand out HT203 owners from common users
Extra application software to ensure users’ data security
Elegant docking station to maximize users’ comfort in using HT203
Audio Steno BP 300
128/256MB USB 1.1 flash driveMP3 playerVoice recorderUp to 12 hours on 1 Alkaline AAA battery (MP3)Up to 9 hours Voice Recording (16kHz)
BP 300 Value-pack
Docking Station
Sports Strap
Audio Steno AP510
5-in-1 MP3 player USB Flash Drive MP3/ WMA Player Voice/FM Recorder FM Radio DRM SupportSecure Digital Card Extended
Audio Steno AV220
Compatible with USB revision 2.0Backward compatible with USB revision 1.1
64MB, 128 MB, 256MB or 512MB MP3 format supported30g (not including battery)Windows ME/2000/XP, Mac OS 8.6
above, Linux 2.4.0 above Driver required for Windows 98/98SE
Audio Steno AS820
MP3-playerBuilt-in FM and FM recorder with 10 presetsBuilt-in microphone for easy voice recordingStorage deviceHigh resolution LCD
New!
Multi-media solutions
DISC Steno CP200
Next generation of CP100, with extra features ofOLED status display provides better user interfaceSupport MS PROSupport DISC spanningJPEG/MPEG1(VCD) viewer on TVExternal Combo Drive when
connecting to PC (CD-RW& DVD-ROM)
Disc Steno CP300
Portable DVD BurnerPhoto viewer secure jpeg, view on TFT-LCD screenDVD PlayerDirectly printingTV-outExternal 7 in 1 card reader and DVD dual drivesupports CF type I/II, Micro Drive, MS/MS Pro, MMC,
SD, SM
Coming Soon!
ADM
Thin Client / Window Based Terminal (WBT)Panel PC / Kiosk / Point of Sale (POS) / Gambling
MachineNetworking Equipment / FirewallGame ConsoleCar Navigation / Vessels Navigation / Global
Positioningsystem (GPS)
Digital Video Recorder (DVR) / Personal Video Recorder (PVR
Screen Phone / Video Phone / Internet Phone
Applications
M-ADM & S-ADM
M-ADM180 5VM-ADM90 5V
44pin,IDE2.0
M-ADM270 5V
S-ADM90 5V S-ADM180 5VS-ADM90T 5V
40pin, IDE2.54
OTG devices
-
20
40
60
80
100
120
140
160
180
2002 2003 2004 2005 2006 2007
0%
5%
10%
15%
20%
25%
USB OTGShipping Qty
USB OTG
% over total USB
M pieces
Source: In-Stat , IEK-ITIS(2003/05)
Global USB OTG product shipping quantity
USB OTG Market Trend
•From 2002 to 2007, Global USB OTG product shipping quantity compound growth rate can reach 333.3%. • For2007, USB OTG product counts 15.4% of total USB related product.
Share Steno CD211
USB 2.0 OTG Hard Disk Interfaceone-button backup to and from all applicationsSelect, edit and share data, images, MP3 etc.
anytime, anywherestand-alone unit makes it easy to manage
all files without PC connecting
New!
Share Steno CD311
OTG Portable PhotomateOTG interface makes it easy to manage
other USB devices without PC connectionRechargeable Li-ion battery, no external power
neededHigh Storage capacity (2.5” hard disk)14-in-1 Card reader for free!
New!
One-button backup Browse Setting
Select HD or USB file to copy
You can Copy, delete, create folder or calculate the file size.
<VERSION>, <LANGUAGE>, <DISPLAY>, <POWEROFF>, <PASSWORD> and <HIDE FILE>.
CD311 LCD User Interface Structure
More Info?
www.Apacer.com
Thank you!
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