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“Natural Beauty”

NellyRodi is a consulting firm specializing ininnovation and creativity.Based in Paris, Tokyo and New York, it is aninternational reference for forecasting theindustrial and service sectors.

Our business, based on the understanding ofour times, sector dynamics, and quantified andqualified data, is to coach and assist brands,investment funds, and collective organizationsin developing their strategy, marketing,product and digital expertise.

Creative minds,Audacious thoughts.

For an accurate tomorrow.

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NATURALITY:ORIGINS & DRIVERS

SOCIAL LISTENING

REPRESENTATIONS & CONTEMPORARY PRACTICESCONSUMER ARCHETYPES

TOMORROW’S BUYING TRIGGERS

HEALTH & WELLNESS

Avian Flu

Mad cowdisease

7th Amendment26 allergens

E.Coli bacteriaoutbreak

Endocrine disruptorscandal

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MorhangeTalc baby intoxication

TheVeil Law on abortion (France)

Council Directive76/768/EEC Regulation n°

1223/2009One EU-wide Regulation

Origins

New priorities

MOBILE FIRST

Information fluidityProsumer

‘TRUTH’GENERATIONS

TransparencyNo bullshit

DEFIANCE

Toxic oil scandal

Key dates: from food to beauty

Chickengate

1981 1986 2003 20111972 1975 1976 20091999

SENSORIALITY

DESIRABILITY

ASPIRATIONAL

EXPERIENTIAL

TRACEABILITY

CONFIDENCE

HACK THE SYSTEM

HORIZONTALCONVERSATION

PERFORMANCE

TECHNICAL

RESULTS/LONG-LASTING

Effectiveness Pleasure

COMMITMENT& RESPONSIBILITY

CARING& EMPATHY

INCLUSIVITY& SAFE ZONE

Care Transparency

Today

The beauty market:defined by new needs & desires

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Total beauty posts

181M POSTS

3.6M“GREEN BEAUTY” POSTS

2% of beauty posts

* Estimated Reach of a post: estimated number of people who see the post**Impressions of a post: total audience, the maximum number of people capable of seeing the post at the date of publication

3.6M posts

4.8 bn estimated Reach *

41.5 bn potential impressions **

No seasonal effect

Social Listening#GREENBEAUTYPercentage of the “green beauty” voice

in beauty conversations

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TOP 5 COUNTRIES IN VOLUME OF POSTSBASE: 1.2M GEOLOCALIZED POSTS

(33% OF TOTAL VOLUME)

579 000

122 000

62 600

62 400

57 900

USA

UK

Australie

Canada

France

(48%)

(10%)

(5%)

(5%)

(5%)

TOP 5 CITIES IN VOLUME OF POSTSBASE: 352K GEOLOCALIZED POSTS

(10% OF TOTAL VOLUME)

LONDON 29,200 (8%)

NEW YORK24,200 (7%)

LOS ANGELES18,300 (5%)

PARIS11,400 (3%)

TORONTO 11,100 (3%)

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Social Listening#GREENBEAUTYLondon:

the biggest “green beauty” conversational city

Les évocations de la naturalitéProducts Manufacturing

processesEthics &commitment

Philosophy

The notion of natural is no longer considered solely through a product’s composition.It is now a global concern that has transcended the beauty industry. It is the reflection of deep collective awareness based on caring and commitment to build a better future for ourselves and others.Naturality is now more than ever connected to wellbeing, safety and commitment.Connect your body and soul.

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Natural beauty’s representations

Responsibly produced ingredients…

A controlled carbon footprint…

Controlled energy consumption

Respecting the environment

Juice Beauty uses wind energy and solar panels to run its manufacturing plant.

The brand’s offices were built using recycled and sustainable materials.

Promotingupcycling

Organic makeup brand KjaerWeis sells recharges for all its products from lipstick to mascara.

Packaging made fromnaturaland recycledmaterials

…“Lowpacks”, “no packs” and rechargeable flacons

…A virtuousmanufacturingcircle

Optimized local manufacturing

Developinga local approach…

Respectingthe seasons…

Local distribution network, fresh ingredients

MatièreBrute Lab proclaims itself as “fresh-picked” cosmetics. Pure, fresh, seasonal treatments, free from

preservatives, certified organic and 100% French.

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Natural beauty: manufacturing

TheTradi-good

The Reset & Reconnect

The Natural Beautysta

The AugmentedNatural

4 archetypes for tomorrow

Born withorganicproductsImportance of label certificationTraceability, health, raw& farmLocal& eco-responsible

Slow beautyLessbut betterLocal& effectiveSpirituality

Mix &matchClean & healthyTransparencyHorizontality

Natural microbiomeHolisticVirtuoustechNew solutions

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#1 VIRTUOUS BEAUTY

#2 RAW BEAUTY

#3 WHITE BEAUTY

RECYCLED WASTE

CREATING NEW MATERIALS

FARM TO FACE

ULTRA-SHORTFORMULAS

TECHNOLOGY + NATURE

NATURAL COSMECEUTICALS

3 buying triggers to activate

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