aniket bhatt pan am bmx marketing plan
Post on 15-Aug-2015
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Pan Am Games:
B M X
Aniket Bhatt Presents
EVENT DETAILS
● One Day event● Centennial Park, Etobicoke● 3,500 seat● Saturday, July 11, 2015
S W O T
Loyal Market
One Day NO PRELIMINARY!
Growing Sport
Still a very new sport
Cramming all events into one day
Commute times (Younger Market)
Red Bull & GoPro
Sponsorships
Other Pan Am Events
Women World Cup Fifa
s Wo T
G O A L S
Gain 18 thousand followers (April 11)
within four months
utilizing the hashtag, #BMXPanCan.
Launch a month long Red Bull campaign (Begin June 11)
demonstrating BMX stunts in Secondary/Post Secondary
collect primary research.
Launch a GoPro campaign
allowing amateurs To submit videos ( Create interactiveness)
campaign two months (begin May 11)
M A R K E T
12-24 years old
97% are male middle class Parents ($75-85)
Current secondary or postsecondary students
Financially dependant
DISPOSABLE
INCOME
$$$
$45Tickets
no problem
Adrenaline Junkies
Impulse Buyers
Community Orientated
P R O M O T I O N
Meet &
Greet
Press Release
(Magazines, CTV, Etc)
VIP SEATING CONTEST
(Bull Seats)
GoPro Video Contest
(Free Tickets)
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