aniket bhatt pan am bmx marketing plan
TRANSCRIPT
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Pan Am Games:
B M X
Aniket Bhatt Presents
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EVENT DETAILS
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● One Day event● Centennial Park, Etobicoke● 3,500 seat● Saturday, July 11, 2015
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S W O T
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Loyal Market
One Day NO PRELIMINARY!
Growing Sport
Still a very new sport
Cramming all events into one day
Commute times (Younger Market)
Red Bull & GoPro
Sponsorships
Other Pan Am Events
Women World Cup Fifa
s Wo T
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G O A L S
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Gain 18 thousand followers (April 11)
within four months
utilizing the hashtag, #BMXPanCan.
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Launch a month long Red Bull campaign (Begin June 11)
demonstrating BMX stunts in Secondary/Post Secondary
collect primary research.
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Launch a GoPro campaign
allowing amateurs To submit videos ( Create interactiveness)
campaign two months (begin May 11)
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M A R K E T
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12-24 years old
97% are male middle class Parents ($75-85)
Current secondary or postsecondary students
Financially dependant
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DISPOSABLE
INCOME
$$$
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$45Tickets
no problem
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Adrenaline Junkies
Impulse Buyers
Community Orientated
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P R O M O T I O N
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Meet &
Greet
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Press Release
(Magazines, CTV, Etc)
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VIP SEATING CONTEST
(Bull Seats)
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GoPro Video Contest
(Free Tickets)
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