anatomy of a good pitch

Anatomy of a good pitchmassimo sgrelli

who I am

'90 : internet without wwwdistance learning (alan key)telecom, accenture, yond

entrepreneurco-founder: wave group, frontiers, ...angel investoritaly-silicon valley

why pitching (in concrete)

you have a good ideathe idea becomes a product the product is pretty good, people use ityou need to grow fasteryou need money and connectionssometimes advices

pitching is an art to master

ask for people money is toughyou need training (like this)you need a map to followyou need rhythm you need to try and observe the reaction

you do that because you need to raise money

and about investors

I learned 2 things:

a) investors have a short attention spanb) capital is mobile, but capitalist are lazy

but remember thatthe pitch is only a small detail

and not the most critical

a good startup is always fundable

whenever you ask for people money, remember you need to

give them back N times

so...

Ask yourself...

do I really want to raise money if I don't have

traction?

...

Presentation slides

what is the optimal presentation structure?what presentation strategy?different cultures, different mindsets

the american way, rules!

no vaporwareno time wastedoers are better than thinkerssimplicity is the key

&

capture my attention in the first 60 sec

Please, please, please... do your homeworks and save our time!venturehacks.comnews.ycombinator.com"communicating the american way" by e. ghisini"lean startup" by eric ries

follow online courses like "how to build a startup" by steve blank on udacity(http://www.udacity.com/overview/Course/ep245/CourseRev/1)

a dropbox for housewifea pinterest of the food

{1}we are...

how we'll make it real(vision and mission?)

you need customers somewhere in the future, someone who pays

{2}what problem we solve

in italy... in europe...in the united states

{3}market potentiallocal -> global

what we do, how it works, competition, barriers, IP, roadmap, team (ceo)

{4}describe your solution

customers, users, downloads, page views, growth rate (weekly.. monthly?)

{5}product-market fit:results and metrics

time is ok, but money or personeel costs are better

{6}investments(as of today)

bp, profit & loss, cash flow, pricing model, assumptions, 18 months span min

{7}financial

(figures)

we need $... , to be invested in ... ,to get this ... and this, pre-money valuation

{8}funding

(looking for)

consumer internet is cool, but rememmber that ...

A FINAL THOUGHT

Nobody ever went out of business making a profit

:)

Q&A

twitter: massimosgrellimassimo.sgrelli@gmail.com

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