anastasia dedyukhina , consciously digital

Flourishing in an age of digital

distraction?

Presented by Anastasia Dedyukhina, founder of Consciously Digital

@ConsciDigital

A sculpture by Sophie Ryder had to be relocated because

people texting on mobile phones kept walking into it

How many times will you feel an urge to check your device?

Excess of information turned it into a commodity

Tech is changing how we behave

• Spent 2-3 times as much time online as 10 years

ago (Ofcom)

• 81% check social media daily (Ofcom)

• Switch between devices 21 times per hour (OMD)

• Check phones around 221 times per day (Tecmark)

• 89% undergraduates experience phantom vibration

syndrome (Drouin)

How our brain changes

● Attention span

● Short-term and long-term memory

● Myth of multitasking

● Dopamine

● Neuroplasticity

The ability to stay focused

is now a superpower

Your information is competing with other stimuli

More than half of owners of an activity tracker

no longer use it

So what?

Opportunities

• Making sense of data and providing tips

• Holistic approach (not fragmented data)

• Partnerships

• Tech in support, not as a substitute

Staying in touch

Twitter: @ConsciDigital

Web: www.consciously-digital.com

Email: anastasia@consciously-digital.com