anastasia dedyukhina , consciously digital
TRANSCRIPT
Flourishing in an age of digital
distraction?
Presented by Anastasia Dedyukhina, founder of Consciously Digital
@ConsciDigital
A sculpture by Sophie Ryder had to be relocated because
people texting on mobile phones kept walking into it
How many times will you feel an urge to check your device?
Excess of information turned it into a commodity
Tech is changing how we behave
• Spent 2-3 times as much time online as 10 years
ago (Ofcom)
• 81% check social media daily (Ofcom)
• Switch between devices 21 times per hour (OMD)
• Check phones around 221 times per day (Tecmark)
• 89% undergraduates experience phantom vibration
syndrome (Drouin)
How our brain changes
● Attention span
● Short-term and long-term memory
● Myth of multitasking
● Dopamine
● Neuroplasticity
The ability to stay focused
is now a superpower
Your information is competing with other stimuli
More than half of owners of an activity tracker
no longer use it
So what?
Opportunities
• Making sense of data and providing tips
• Holistic approach (not fragmented data)
• Partnerships
• Tech in support, not as a substitute