an introductory approach to email marketing-part i-a stayena business lab initiative for young...

E mail MarketingAn introductory Approach

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By H.JoshiPart I

Abstract

• Creative email campaigns are most Important tool for influential consumers to brand.

• This Presentation shows the introductory approach about email marketing and Important factors for successful email marketing campaigns .

Check List..Part I

•Abstract•Introduction of E mail Marketing •Importance of email marketing campaign•How to start•Get white listed•How to get subscribe to white list you.•E mail Deliverability?

Check List…part II

Factors that Impact email deliverability ..!a) In-house Reputation system b) E mail Authentications ( DMARC)c) Server-Dedicated or Shared d) ISP-Connection limite) Blocking IssuesAnalysis of email. f) Open rate g) CTRh) Unsubscribed

A quick look at my own practices tell me that the offers …Introduction ….

E mail Series

Free Down loads

Free white papers, or e books

Update lists

E mails subscribes most often are …

Importance of Email Marketing

Consumer• Most effective tool

for brand awareness

• Planning-Reach-Act-Connect-Engage

Technology• Cost effective• Maximum Reach • Time saving• Easy to implement

Data Strategy• Easy for Big data

driven strategy• Localization and

Personalization factors can easily consider

How to start ?

Get white listed

Make sure that our emails are not blocked by Major ISP.A good quality score provided by e mails service provider is the effective way to ensure your e mails get delivered properly.

Make sure that our emails are not blocked by Major ISP.A good quality score provided by e mails service provider is the effective way to ensure your e mails get delivered properly.

How to get subscribe to white list you..

• Ask your subscriber to add you in their contact or safe sender list.• Ask subscriber to white list you and after complete instructions.

Ways to ask

E mail Deliverability ?

E mail Deliverability means more responses parameters from Audience ? Like ………………………..

• Mobile responsive email templates• Customize Sign Up forms • Auto responders

Major Factors .. Impact email deliverability ..!

In-house reputation system

Server-Dedicated/Shared

IPs

Blocking issuesISP connection limit

E mail authentication( D

MARC)

In-house reputation system

Reputation Bench mark level between E mail Service provider and ISP.

E mail service provider’s past performance like—the volume of emails being sent cover a given period of time ,number of complains and email bounce

The more engaged the better the reputation ..better the deliverability

E mail AuthenticationE mail Authentication methods of finding the jenufind nity -whether

someone is Infect

Domain Keys Identified

Mails( DKIM)

like-Sender Policy

framework(SPF),DMARC

•There are methods used for E mail authentication like

Dedicated or shared IPs

•We can use any kind of server dedicated or shared .•But following point can be consider before choosing server for email marketing .•In share server ,Make sure that another user of that server has a perfect reputation , not declared spam by ISP or has a good reputation between consumer.

ISP’s connection limit

• There are ISP’s connection limit like ISP can send a particular volume of mails in a definite period .

• Make sure which ISP email you are using for email sending purpose

Blocking Issues

•When message get flagged by ISP’s

authenticated anti spam filter.

•Spam complains to ISP.

•When you have inactive email address

or your list,•when message get bounced back.

•when message get caught in spam traps

Occasionally customer may experience typical blocking issues .How this happens?

Analytics of E mailAs per My practical experience ..three Analytics –most important are a) Open rate:- How well you have build relationship ,if

the number is low. it means that people have standard to delete upon receipt.

b) CTR :- CTR is low it means ,your message is either not targeted enough ,or simply not getting through.

c) Unsubscribed :- It means Users are Not Taking Interest on content written on email template.

Closing Comments

1. E mail marketing has a special place ,while Preparing Digital marketing

Strategy. Above points are important for Email marketing Planning for any

organization. This is the First part of series of E mail marketing Strategy.

2. Please read next series of this segment.