an interaction design approach to choice modeling e … · intel core 4ga soogbhd o items -$0 acer...

Gerard Loosschilder | Chief Innovation Officer

Willem Buijs | Interaction Designer

SKIM | Rotterdam | the Netherlands

AN INTERACTION DESIGN

APPROACH TO CHOICE MODELING

IN E-COMMERCE

SALES SHIFT FROM OFFLINE TO

ONLINE.

IN THE COMPUTER HARDWARE

INDUSTRY

THE DIRECT WEB SALES WENT

FROM 3% TO 18% OVER THE

LAST 10 YEARS.

US Census Bureau | Jeff Jordan’s blog at Andreessen Horowitz

ISN’T SALES ALL ABOUT

EFFECTIVELY GAUGING YOUR

CUSTOMER’S NEEDS AND

PREFERENCES?

WHAT IS THE

DESIRED

EXPERIENCE?

INTERACTION DESIGN:

MAXIMUM SATISFACTION AT

MINIMAL EFFORT

HOW CAN I HELP YOU?

SIR ..

HIGH PERFORMANCE

15’’ SCREEN

8 GB RAM

13 I DUAL CORE

VHD CARD

NEED BASED TASK DESIGN

ATIV BOOK 9 (2014 EDITION)

SPECIFICATIONS

HOW CAN I HELP YOU?

MADAM

..

EASILY

FITS YOUR PURSE

WORK EVERYWHERE

WITH 9 HOUR BATTERY

LIFE

EASY TO CARRY ONLY

2,3 KILOGRAMS

NEED BASED TASK DESIGN

WORK LIGHT MAC PRO

BENEFITS

SEGMENTATION

SALES PATH

SEGMENTATION

How

When

What

WE CREATED

OUR OWN PLAYGROUND

SKIM E-TAILORS

MINIMIZE EFFORT

MAXIMIZE SATISFACTION

QUESTIONS?