an interaction design approach to choice modeling e … · intel core 4ga soogbhd o items -$0 acer...

39

Gerard Loosschilder | Chief Innovation Officer Willem Buijs | Interaction Designer SKIM | Rotterdam | the Netherlands AN INTERACTION DESIGN APPROACH TO CHOICE MODELING IN E-COMMERCE

Upload: others

Post on 01-Oct-2020

2 views

Category:

Documents

0 download

Report

Download

Embed Size (px):

TRANSCRIPT

Page 1: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Gerard Loosschilder | Chief Innovation Officer

Willem Buijs | Interaction Designer

SKIM | Rotterdam | the Netherlands

AN INTERACTION DESIGN

APPROACH TO CHOICE MODELING

IN E-COMMERCE

Page 2: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 3: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 4: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 5: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 6: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 7: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

SALES SHIFT FROM OFFLINE TO

ONLINE.

Page 8: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

IN THE COMPUTER HARDWARE

INDUSTRY

THE DIRECT WEB SALES WENT

FROM 3% TO 18% OVER THE

LAST 10 YEARS.

US Census Bureau | Jeff Jordan’s blog at Andreessen Horowitz

Page 9: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 10: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

ISN’T SALES ALL ABOUT

EFFECTIVELY GAUGING YOUR

CUSTOMER’S NEEDS AND

PREFERENCES?

Page 11: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 12: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 13: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

WHAT IS THE

DESIRED

EXPERIENCE?

Page 14: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 15: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 16: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

INTERACTION DESIGN:

MAXIMUM SATISFACTION AT

MINIMAL EFFORT

Page 17: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 18: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 19: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 20: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

HOW CAN I HELP YOU?

SIR ..

Page 21: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

HIGH PERFORMANCE

15’’ SCREEN

8 GB RAM

13 I DUAL CORE

VHD CARD

NEED BASED TASK DESIGN

ATIV BOOK 9 (2014 EDITION)

SPECIFICATIONS

Page 22: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 23: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 24: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 25: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 26: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

HOW CAN I HELP YOU?

MADAM

..

Page 27: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

EASILY

FITS YOUR PURSE

WORK EVERYWHERE

WITH 9 HOUR BATTERY

LIFE

EASY TO CARRY ONLY

2,3 KILOGRAMS

NEED BASED TASK DESIGN

WORK LIGHT MAC PRO

BENEFITS

Page 28: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

SEGMENTATION

Page 29: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

SALES PATH

SEGMENTATION

How

When

What

Page 30: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

WE CREATED

OUR OWN PLAYGROUND

Page 31: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 32: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 33: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 34: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 35: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 36: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 37: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

Page 38: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

SKIM E-TAILORS

MINIMIZE EFFORT

MAXIMIZE SATISFACTION

Page 39: AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer ASPIRE G Intel Core i7 1 I 8GB Shared Memory I Standard S596 Add to Cart S 684 Add

QUESTIONS?

Intel Server Board SE7525GP2...Introduction Intel® Server Board SE7525GP2 6 Revision 1.8 • Intel will NOT provide support for issues related to use of any add-in adapters or peripherals

Implementing Platform Secrutity with UEFI - Intel · 2.3.1a) – PK x509 Certificate Support – Support EFI_VARIABLE_AUTHENTICATION_2 for PK variable format (UEFI 2.3.1a) – Add

Read the AppNexus, Intel and Aerospike Case Study · Case Study Intel' Solid-State Drives Performance: Data-Intensive Computing ... As the company looked to add more capacity and

Intel® Xeon Phi™ Coprocessorregistrationcenter.intel.com/irc_nas/7912/mpss_users...The Intel® Xeon Phi 1 coprocessors are PCIe based add-in cards that run a version of Linux* tailored

Product Change Notification - Intel · 7260 HMW NB CMIIT ID: 2015AJ2449 (M) 4. Add Argentina marking on carton label . Argentina ID C-11714 . 5. Add Brazil Anatel ID on product label

Pelatihan Intel XDK - Add docshare01.docshare.tips to ...docshare01.docshare.tips/files/27870/278706397.pdf · Pelatihan Intel XDK ... Silakan klik tombol Start a New Project. 6

Intel Xeon Processor C5500/ C3500 Series IntelSX2, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel ... apply to the Intel® Xeon® Processor C5500/C3500 Series. Intel

Intel Corporation – Intel® Corporation – iCDG Intel ... · Intel Corporation – Intel® Corporation – iCDG Intel Communication Device Group - Test & Certification Center (WTCC)

Server Board S2600COE Intel Server Chassis P4000M Family ... · July’12 Rev 1.5 Add Intel® Server Continuity Suite order information Dec ’12 Rev. 1.6 Removed VMware, Symantec,

Intel Xeon Processor E3-1200 v4 Product Family€¦ · Intel, Intel Core, Intel Xeon, Intel® High Definition Audio, Intel® Advanced Vector Extensions, Enhanced Intel Speedstep®

499.- · Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, das Intel-Logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, das „Intel Inside“-Logo, Intel vPro,

BeMicro Max 10 FPGA Evaluation Kit - Intel · Dual boot demo BeMicro Max 10 Getting Started UserGuide, Version 14.0 11 Add two Sof Page for the two image, add image1.sof below the

Intel® Entry Storage System SS4200-E · Easy to Use The Intel Entry Storage System SS4200-E will instantly and easily add capacity to a home or small business network. All PCs and

Intel ® Education Intel Wireless Display (WiDi). Copyright © 2015 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks of Intel

Add Vision to Your Future - Intel NewsroomIntel® Aero Enclosure Kit This mechanical enclosure is designed spe-cifically to hold the Intel® Aero Compute Board and the three camera

HardwareZone.com · 2011. 7. 29. · core (turbo goost 3,20ghz) php 16,388.00 intel core i7 2600 3.406hz add 950 add 1 quad core (turbo boost 3,80ghz) dvd/dvdrw upgrades: php 21,588.00

S7-391-F74Q H1-4 1106 - Business DN'A｜DISがお … 、インテル、Intel ロゴ、Intel Inside 、Intel Inside ロゴ、Intel Atom Intel Atom Inside ... Intel Core 、Core Inside、Intel

IN5290 Ethical Hacking Lecture 8: Binary exploitation 1 ... · Intel X86: mov eax, 0x10; int 0x33 Intel X86-64: mov rax, [rbp-0x8] ARMv1: ADD R0, R1, R2 ARMv8: ADD W0, W1, W2 Others:

Intel Corporation – Intel® Corporation – iCDG Intel ......Intel Corporation – Intel® Corporation – iCDG Intel Communication Device Group - Test & Certification Center (WTCC)

INTEL CONFIDENTIAL 1 Intel Desktop Boards. Intel Processors. Built by Intel. Better Together. Why Buy Intel® Desktop Boards November 2011 INTEL CONFIDENTIAL

Intel® PXA270 Processor - Digi-Key Sheets/Intel PDFs/PXA270.pdfIntel GigaBlade, Intel InBusiness, Intel Inside, Intel Inside logo, Intel NetBurst, Intel NetMerge, Intel NetStructure,

Controller Cards and Modules Expander Boards€¦ · INTEL® RAID Intel® RAID Intel offers multiple categories of RAID products to protect data, ... that are designed to add value

Intel SGX Webinar Deck - Final · 2 A Trusted Execution Environment from Intel for applications Trusted hardware: the CPU die ... Add an Enclave Project to the Console-Application

CONTENTS WHITE PAPER OPTIMIZING VMWARE … Celeron, Celeron Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside Logo, Intel

Intel® PXA255 Processor - MDH... Intel Create&Share, Intel Dot.Station, Intel GigaBlade, Intel InBusiness, Intel In side, Intel Inside logo, Intel NetBurst, Intel NetStructure, Intel

Intel® Virtual RAID on CPU (Intel® VROC), Intel® …...001 Initial release. March 2016 005 Added Intel VROC and Intel RSTe 5.0 features August 2016 5.0-BETA-VC3 Add Intel VROC VC

INTEL COREI3 INTEL COREI5 INTEL COREI7

The I ntel® Quick Sync Video Technology in the 2nd ... Inside, Intel Inside logo, Intel NetBurst , Intel NetMerge , Intel NetStructure , Intel SingleDriver, Intel SpeedStep , Intel

Intel RAID Controller RS2BL080 and RS2MB044 · June 2009 1.0 Initial Release July 2009 1.1 Add information for Intel® RAID Controller RS2BL080DE December 2009 2.0 Add information

Apollo Lake Platform - Intel® Trusted Execution Engine (Intel® …support.prosys.ro/Theon/Theon_4700/Intel/TXE/APL_Intel(R) TXE FW... · 0.85 • Add support for no-signing. •

Intel(R) Threading Building Blocks · task_scheduler_observer, tbb_thread, and tbb_allocator. Update concurrent_hash_map. Add stack size parameter for task_scheduler_init. Add memory

Copyright © 2008 Intel Corporation. All rights reserved. Intel, the Intel logo, Intel Education Initiative, and Intel Teach Program are trademarks of Intel

The Detailed Performance Evaluation of Intel Optane SSD ... · The Optane product tested in this article is an Intel Optane SSD 900P add-in card. The test platform and system software

Intel® Modular Server Add-In for Microsoft Windows* Essential Business Server … · User Guide . This User Guide provides a ... Modular Server Add-In for Microsoft Windows* Essential

September 2015 Intel Software and Services Group · Scalable MPI Analysis–Fast & Lightweight Analysis for 32K+ Ranks Intel® Trace Analyzer and Collector add MPI Performance Snapshot