american eagle new media

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American EagleKatie Knowlton

+Founded in 1977900+ Locations

+Challenge: Standing out among other similar brands

+Social Media History

Blog by AE

+Social Media Goal

Create a fun social media presence to

reach target audience’s

expectations

+Social Media Plan

Update Twitter & Facebook twice/week

Tweet about special promos and new happenings with brand

Entice followers by sponsoring an organization

+Social Media

Create Foursquare account & give away random deals for check-in’s (Ex: 10-15% off)

+Search Engine Optimization

Use Twitter & Facebook accounts to self-promote the AE blog and official website. Will also increase your SEO.

Tweet a link to the blog & write something to entice the customers.

#1

+Measuring Success?

Count # of Twitter/ Facebook Followers after implementing

Google analytics?????

+Budget

Social Media, Google Analytics = FREE My Hourly Rate = $130/ hr

5 Hours Set up/Revamp Social Media Accounts 3 hrs/week (For one month) administration

Total = $2,210

Peak Seasons: Back to School Shopping & The Holiday Season