aman ppt
Post on 15-Apr-2017
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Sales master81 mg
Aman kushwaha2nd semester
INTRODUCTION
Anti stress candy
• Anti stress candy is OTC product manufactured by “madeaman pharmacy”
• It is herbal formulation consist of Ginseng,Aswagandha Sankhpushpi, brahmi. • It is used to relieve stress and its symptoms such as anxiety,
Headche,nausea ,Sleeplessness etc.• Herbal formulation is more effective with quick on set of
action and lesser side effect• It is an OTC product which is easily available and accessible to
consumer without any prescription require from doctors.• It is affordable to consumers with low price and high quality.
88%
12%
yes No
53 out of 60 people suffer from stress in Mohali ( SAS NAGAR)
INFERENCE
RECOMMENDATION
• We should introduce anti stress drug which is easy to take• Patient awareness programme• Product awareness strategies
No. of people suffer from stress
Symptoms causing stress
Anxiety
Headch
e
lethargic
lethargic/
anxie
ty
Sleeplessn
ess
vomiting
05
10152025
Total
Headache and Anxiety is common symptoms of stress
Symptoms
No.
of r
espo
nse
INFERENCE
RECOMMENDATIONAccording to our study I would recommend that anti stress candy should contain some ingridients which can give relieve other symptoms like anxiety and headache also.
Measures taken by people
02468
1012141618
Measures
16
Doctors Friendcircle
Gym HomeRemd
Music None Self Me-diction
2
•Doctor is 1st preference (32%)•Home remedies & self medication 2nd preference (23%)
1
12
6
2
12
INFERENCE
RECOMMENDATION
No.
of r
espo
nse
We should introduce OTC product of anti stress as they are rely on self medication and home remedies and approach physician to recommend it to patients
Alprex Diazepam None Relax Xanax02468
101214
11
4
13
8
6
•Most people do not use any kind of drug (31%)•Some use Alprex (26%) & rest of them use Relax (19%), Xanax (14%), Diazepam (10%)
Drug
No.
Of
resp
onse
INFERENCE
RECOMMENDATION
Drug use by people for stress
We have opportunity to introduce our product and increase awareness among consumers
8
45
Noyes
45 out of 53 people prefer anti stress candy (90%)
Preference for anti stress candy
INFERENCE
RECOMMENDATION
We should introduce anti stress candy with better attributes, product modification , compete with exisiting product.
Allopathic Ayurvedic Herbal 05
101520253035
Chart Title
Preference Herbal formulation (56%)
Formulation
No.
of r
espo
nse
Preference for formulation
INFERENCE
RECOMMENDATION
Anti stress candy should contain herbal ingridients which not only cure specific disease but have other use also with less side effect
35
17
NoYes
Majority of people do not recommend anti stress candy to children (67%)
INFERENCE
RECOMMENDATION
We should more focus on targeting people having an age group between 18-30 year
Recommendation to children
1IIII2IIII3IIII4IIII5 1IIII2IIII3IIII4IIII5
1IIII2IIII3IIII4IIII5 1IIII2IIII3IIII4IIII5
1IIII2IIII3IIII4IIII5 1IIII2IIII3IIII4IIII5
Anti stress property(4.64)
Taste/flavour(3.98)
Price(3.92)
Safety(4.67)
Quality(4.69)
Brand name(4.03)
INFERENCEQuality> Safety> Anti stress property> Brand name> taste/flavour>Price
INFERENCE
We should more focus on Quality safety and effectiveness of drug
scale
34
19
30-6060-100
Price preference
INFERENCE
RECOMMENDATION
34 out of 53 people prefer 30-60 Rs. ie. (64%)
Price of anti stress candy should be low, So more people afford anti stress candy
Rs.
Rs.
44
1
8
Medical storeonlineRetail store
Channel of distribution
INFERENCE
RECOMMENDATION
44 out of 53 people prefer to buy anti stress candy from medical stores (83%)
We should distribute our product mainly to medical stores
Thank you
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