Sales master81 mg

Aman kushwaha2nd semester

INTRODUCTION

Anti stress candy

• Anti stress candy is OTC product manufactured by “madeaman pharmacy”

• It is herbal formulation consist of Ginseng,Aswagandha Sankhpushpi, brahmi. • It is used to relieve stress and its symptoms such as anxiety,

Headche,nausea ,Sleeplessness etc.• Herbal formulation is more effective with quick on set of

action and lesser side effect• It is an OTC product which is easily available and accessible to

consumer without any prescription require from doctors.• It is affordable to consumers with low price and high quality.

88%

12%

yes No

53 out of 60 people suffer from stress in Mohali ( SAS NAGAR)

INFERENCE

RECOMMENDATION

• We should introduce anti stress drug which is easy to take• Patient awareness programme• Product awareness strategies

No. of people suffer from stress

Symptoms causing stress

Anxiety

Headch

e

lethargic

lethargic/

anxie

ty

Sleeplessn

ess

vomiting

05

10152025

Total

Headache and Anxiety is common symptoms of stress

Symptoms

No.

of r

espo

nse

INFERENCE

RECOMMENDATIONAccording to our study I would recommend that anti stress candy should contain some ingridients which can give relieve other symptoms like anxiety and headache also.

Measures taken by people

02468

1012141618

Measures

16

Doctors Friendcircle

Gym HomeRemd

Music None Self Me-diction

2

•Doctor is 1st preference (32%)•Home remedies & self medication 2nd preference (23%)

1

12

6

2

12

INFERENCE

RECOMMENDATION

No.

of r

espo

nse

We should introduce OTC product of anti stress as they are rely on self medication and home remedies and approach physician to recommend it to patients

Alprex Diazepam None Relax Xanax02468

101214

11

4

13

8

6

•Most people do not use any kind of drug (31%)•Some use Alprex (26%) & rest of them use Relax (19%), Xanax (14%), Diazepam (10%)

Drug

No.

Of

resp

onse

INFERENCE

RECOMMENDATION

Drug use by people for stress

We have opportunity to introduce our product and increase awareness among consumers

8

45

Noyes

45 out of 53 people prefer anti stress candy (90%)

Preference for anti stress candy

INFERENCE

RECOMMENDATION

We should introduce anti stress candy with better attributes, product modification , compete with exisiting product.

Allopathic Ayurvedic Herbal 05

101520253035

Chart Title

Preference Herbal formulation (56%)

Formulation

No.

of r

espo

nse

Preference for formulation

INFERENCE

RECOMMENDATION

Anti stress candy should contain herbal ingridients which not only cure specific disease but have other use also with less side effect

35

17

NoYes

Majority of people do not recommend anti stress candy to children (67%)

INFERENCE

RECOMMENDATION

We should more focus on targeting people having an age group between 18-30 year

Recommendation to children

1IIII2IIII3IIII4IIII5 1IIII2IIII3IIII4IIII5

1IIII2IIII3IIII4IIII5 1IIII2IIII3IIII4IIII5

1IIII2IIII3IIII4IIII5 1IIII2IIII3IIII4IIII5

Anti stress property(4.64)

Taste/flavour(3.98)

Price(3.92)

Safety(4.67)

Quality(4.69)

Brand name(4.03)

INFERENCEQuality> Safety> Anti stress property> Brand name> taste/flavour>Price

INFERENCE

We should more focus on Quality safety and effectiveness of drug

scale

34

19

30-6060-100

Price preference

INFERENCE

RECOMMENDATION

34 out of 53 people prefer 30-60 Rs. ie. (64%)

Price of anti stress candy should be low, So more people afford anti stress candy

Rs.

Rs.

44

1

8

Medical storeonlineRetail store

Channel of distribution

INFERENCE

RECOMMENDATION

44 out of 53 people prefer to buy anti stress candy from medical stores (83%)

We should distribute our product mainly to medical stores

Thank you