alyce tran, the daily edited

The Daily Edited

91.5k followers

TDE is an online leather accessories brand with concession stores in David Jones in Sydney and Melbourne. We work across Instagram, Facebook, Pinterest and Snapchat. #tdethelabel

We’ll be talking about...

∞ What we do on social media

∞ How social media can enhance your brand

∞ Creating good content for social media

∞ Taking your social to the next level

∞ Useful tools

What do we do on social media?

∞ New products

∞ Campaign imagery

∞ Behind-the-scenes videos

∞ Customer purchases

What does social media do for the brand & business?

∞ Customer service on social media

∞ Creating a community

∞ However, no down time!

Creating good content

∞ Everything can be turned into content

∞ Incentive to follow your account

∞ Set your own trends

Content inspiration

∞ Publications

∞ Pinterest

∞ Blogs

∞ Photo Tumblrs

∞ Fashion news sites

Reality check

∞ Organic look and feel

∞ Brand personality

Taking it to the next level

∞ Collaborations

∞ Finding influencers

∞ Know the industry

∞ Digital agencies

Collaborations

∞ Align with the right person

∞ What else and who else do your customers like?

∞ Sponsored posts

Finding influencers

∞ Use platforms such as Hypetap to browse for influencers

Brand collaborations

∞ Leverage and synergies with other brands

∞ What else does your customer use in conjunction with your product?

Getting to know the industry

∞ Drive further hype to the brand and traffic to social media accounts

Digital agencies

∞ In house vs external

∞ More accountability

∞ Benchmark performance against other businesses

Enhance your social channels

∞ Iconosquare

∞ Build your profile

∞ Advertise positions

Social media can...

∞ Enhance and provide dimension to your online business

∞ Grow your customer base

∞ Expand to new markets